BMW Group Malaysia Announces Exciting Campaigns in Conjunction with 20ᵗʰ Anniversary Celebrations.

The premium automaker also unveils their official 20th anniversary icon alongside exclusive premium offerings to customers in conjunction with BMW Group Malaysia’s 20th anniversary celebrations.


Kuala Lumpur, 6th June 2023 – Celebrating 20 years of commitment to delivering exceptional vehicles and services in our promise of Sheer Driving Pleasure in Malaysia, BMW Group Malaysia commemorates 20 Years of Excellence by introducing an exclusive 20th anniversary logo that represents the brand’s vision and dedication to excellence over the past two decades. In addition to this, BMW Group Malaysia is unveiling a wide array of special offers, that strengthens their commitment in providing premium services and vehicles to BMW owners. These exclusive celebration offerings are available from now until June 30th, celebrating with BMW customers the premium automaker’s promise of the Premium Ownership Experience.


Hans de Visser, Managing Director of BMW Group Malaysia said, "As we celebrate our 20th Year Anniversary in Malaysia, we are thrilled to be able to celebrate with our customers and corporate partners in a very special way with a 20-year long commitment in striving for excellence by providing unparalleled driving experiences, innovative technologies, and sustainable mobility solutions. Together with our official 20th Anniversary logo to highlight all our special initiatives, we look forward to continuing our journey of shaping the future of mobility in Malaysia together with our customers and fans this year and for many years to come.”


Special 20th Year Anniversary Programmes for Customers in Malaysia.

The 20th Year Anniversary programmes are designed to provide customers with exceptional value and exclusive incentives, for all vehicles purchased in the June 2023 retail period. This campaign introduces the following exciting offers:


  • The 1-Year Unlimited Charging Package with the JomCharge Membership: As part of this limited-time campaign, BMW Group Malaysia is offering an exclusive 1-year Unlimited Charging Package through the JomCharge Membership. This package is available to the first 300 customers, allowing them to enjoy unlimited charging benefits, enhancing the ownership experience of their BMW electric vehicles.

  • BMW i Wallbox Programme: BMW Group Malaysia is offering the exclusive BMW i Wallbox Programme, providing complimentary installation for their BEV customers looking for home charging solutions. This offer is available exclusively during the June 2023 retail period and aims to facilitate convenient, efficient charging at home.


Additionally, in conjunction with the 20th Year Anniversary campaigns, BMW Group Financial Services Malaysia also announced three special financing options for selected BMW vehicles in the year 2023. Customers are eligible for any one of the following options upon their purchase:


  • Option A: Straight Line Interest Rates of up to 2.08% for loans on a three- to five-year tenure for newly-purchased BMW 218i GC M Sport, BMW 530e M Sport, BMW 530i M Sport, BMW X3 sDrive20i M Sport, BMW X3 xDrive30e M Sport, BMW X3 xDrive30i M Sport, BMW X4 xDrive30i M Sport and the BMW X5 xDrive45e M Sport with Laserlight.

  • Option B: The BMW Easy Drive Cash Rebate Campaign provide rebates of up to RM 10,000 to all newly-purchased 2023 models, excluding the BMW 750e xDrive Pure Excellence, BMW XM, BMW XM Label Red and BMW iX M60.

  • Option C: The BMW Special Easy Drive Campaign allows customers looking to purchase selected BMW electrified models to enjoy low monthly instalments starting from RM 3,999.00 a month. Selected BMW electrified models include BMW iX xDrive 40, BMW iX xDrive 40 Sport, BMW iX xDrive 50 Sport and BMW i4 eDrive40 M Sport.


Beyond the new electrifying offerings available for customers here, the premium automaker has also made over 1,000 charging facilities available in its network so far, to enable better access to charging infrastructure for the growing EV community in Malaysia. Access to these facilities is provided through partnerships with ChargEV, Yinson Greentech, JomCharge, Gentari as well as new partners such as Shell Recharge with ParkEasy, ChargeN’Go, ChargeSini, Go To-U and FlexiParking. Over 100 BMW i and MINI charging facilities are also available at most authorised dealerships, as well as partnering venues across the country.


To further facilitate rising EV ownership in Malaysia, the BMW High Voltage Expert Certification – one of the toughest certifications by the BMW Group, was introduced to high-voltage technicians from across the local dealer network in July 2022 – with an aim to cultivate more local experts in the field of electromobility with internationally-recognised standards. The certified High Voltage Experts will be qualified to perform service and repair for some of the most advanced BMW i vehicles worldwide.


Exclusive Campaign for Corporate Customers.

BMW Group Malaysia is also introducing a special 20th Year Anniversary Celebration program for its esteemed Corporate partners. This special corporate programme is tailor-made for the BMW iX xDrive40, BMW iX xDrive50, and BMW i4 eDrive40 models, and will be available exclusively during the month of June 2023.


The campaign offers all BMW corporate customers, registered Financial Services partners along with government and international chambers unique advantages and attractive incentives to embrace sustainable mobility through BMW's portfolio of advanced electrified vehicles.

Throughout the month of June, corporate customers will be able to enjoy special offerings on the BMW iX xDrive40, BMW iX xDrive40 Sport, and the BMW iX xDrive50 Sport as well as a 4% Discount on the BMW i4 eDrive40 M Sport.


Additionally, these customers are also entitled to the JomCharge 1-year Unlimited Charging Package, the BMW i Wallbox Package as well as Wallbox Installation Support across all aforementioned models.


Under Financial Services, all corporate customers can receive Straight Line Interest Rates of up to 2.08% for loans on a three-to-five year tenure for newly-purchased BMW X3 sDrive20i M Sport, BMW X3 xDrive30e M Sport, BMW X3 xDrive30i M Sport, BMW X4 xDrive30i M Sport, as well as the BMW Easy Drive Cash Rebate for all 2023 models except the BMW 630i GT LCI and the BMW X7 xDrive40i LCI.


For more information about the BMW Enhanced Sales Campaign and Enhanced Sales Corporate Campaign, please visit the nearest authorized BMW dealership or https://www.bmw.com.my/en/topics/discover/exclusive-offers/own-bmw-ix.html

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About the BMW Shorties

The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience. 

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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About The Datai Langkawi

One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Sarah James / Kenix Lee / Adelynn Lim / Ee Laine Tan / Githa Panickar / Alaynna Sta Maria
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For media queries, please contact:

Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Githa Panickar / Alaynna Sta Maria
Telephone: +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +60 19-225 2813 / +6016 244 6610
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About SNS Products Sdn Bhd

Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/

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