Lee Motors unveils new BMW i Charging facilities and breaks ground for new showroom in Alor Setar.

In conjunction with the Groundbreaking Ceremony for their latest showroom in Alor Setar, Lee Motors will also further electrify the northern state of Kedah with three new BMW i Charging facilities – inclusive of two DC Fast Chargers and an AC charger, powered by RExharge.


Kuala Lumpur, 16th January 2023 – Lee Motors has broken ground on its new Auto Care showroom in Alor Setar, Kedah, which is set to welcome customers by the first quarter of 2024. The 50,000-square foot facility will offer more than twice the amount of space compared to the previous location and will be designed based on the latest BMW Retail NEXT concept.


Hans de Visser, Managing Director of BMW Group Malaysia said, “In this New Year of 2023, we are thrilled to be welcoming a new Lee Motors’ showroom in Alor Setar, as well as an expansion in our network of charging infrastructure to include the latest BMW i Charging facilities offered at the Royal Kedah Club. The new and larger facility being constructed by Lee Motors is also testament to the strong market growth for the premium segment in this region. With that, we are confident that they will be able to deliver the highest level of Premium Ownership Experience for our customers here.”


Eugene Lee, Managing Director of Lee Motors said, “As an authorised BMW dealer for 20 years now and the sole dealer representative for the brand in Kedah, we are committed to mastering Sheer Driving Pleasure in the northern region of Malaysia. Driven by a passion to not only introduce new owners to the BMW vehicle of their dreams, we are also looking to create better access to Electrified Mobility here in Kedah. In 2022, we successfully delivered over 270 premium vehicles from the BMW Group portfolio, and we are looking forward to growing our deliveries alongside the expansion of our facility and services here.”


The upcoming Lee Motors Auto Care showroom will be able to display up to 16 vehicles comprising of new and premium used cars from the BMW and BMW Premium Selection portfolios. Designed to be equipped with an extensive aftersales facility, the new showroom will also house two delivery bays, eight work bays – with the potential to be expanded to 12 in the future – along with two bays for reception-at-the-car (RATC).


Powered by local charging provider RExharge, the new BMW i Charging facilities at the Royal Kedah Club – presented by Lee Motors and BMW Group Malaysia, are now open for public use and feature an 11kW AC charger as well as two DC Fast Charging facilities with an output of 60kW each. Charging with the DC Fast Charger will cost RM 1.40 per minute, while use of the AC Charger will cost RM 0.15 per minute or RM 9.00 per hour.


The new Lee Motors Auto Care showroom will be located at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah.

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About the BMW Shorties

The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience. 

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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About The Datai Langkawi

One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Chelsea Lim
Telephone: +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +6016 438 3033
E-mail: christina@voxeureka.com / kenix@voxeureka.com /
adelynn@voxeureka.com / joe@voxeureka.com / chelsea@voxeureka.com

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About SNS Products Sdn Bhd

Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/

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