2023.01.16
Lee Motors unveils new BMW i Charging facilities and breaks ground for new showroom in Alor Setar.
In conjunction with the Groundbreaking Ceremony for their latest showroom in Alor Setar, Lee Motors will also further electrify the northern state of Kedah with three new BMW i Charging facilities – inclusive of two DC Fast Chargers and an AC charger, powered by RExharge.
Kuala Lumpur, 16th January 2023 – Lee Motors has broken ground on its new Auto Care showroom in Alor Setar, Kedah, which is set to welcome customers by the first quarter of 2024. The 50,000-square foot facility will offer more than twice the amount of space compared to the previous location and will be designed based on the latest BMW Retail NEXT concept.
Hans de Visser, Managing Director of BMW Group Malaysia said, “In this New Year of 2023, we are thrilled to be welcoming a new Lee Motors’ showroom in Alor Setar, as well as an expansion in our network of charging infrastructure to include the latest BMW i Charging facilities offered at the Royal Kedah Club. The new and larger facility being constructed by Lee Motors is also testament to the strong market growth for the premium segment in this region. With that, we are confident that they will be able to deliver the highest level of Premium Ownership Experience for our customers here.”
Eugene Lee, Managing Director of Lee Motors said, “As an authorised BMW dealer for 20 years now and the sole dealer representative for the brand in Kedah, we are committed to mastering Sheer Driving Pleasure in the northern region of Malaysia. Driven by a passion to not only introduce new owners to the BMW vehicle of their dreams, we are also looking to create better access to Electrified Mobility here in Kedah. In 2022, we successfully delivered over 270 premium vehicles from the BMW Group portfolio, and we are looking forward to growing our deliveries alongside the expansion of our facility and services here.”
The upcoming Lee Motors Auto Care showroom will be able to display up to 16 vehicles comprising of new and premium used cars from the BMW and BMW Premium Selection portfolios. Designed to be equipped with an extensive aftersales facility, the new showroom will also house two delivery bays, eight work bays – with the potential to be expanded to 12 in the future – along with two bays for reception-at-the-car (RATC).
Powered by local charging provider RExharge, the new BMW i Charging facilities at the Royal Kedah Club – presented by Lee Motors and BMW Group Malaysia, are now open for public use and feature an 11kW AC charger as well as two DC Fast Charging facilities with an output of 60kW each. Charging with the DC Fast Charger will cost RM 1.40 per minute, while use of the AC Charger will cost RM 0.15 per minute or RM 9.00 per hour.
The new Lee Motors Auto Care showroom will be located at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah.
The BMW Group.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
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