BMW Malaysia Returns as the Official Automotive Partner for the Maybank Championship 2023.

Premium automaker makes its return to the golf course, delivering an unparalleled experience of Sheer Electric Driving Pleasure with a fleet of BMW’s finest electrified vehicles that provide seamless mobility and a touch of sophistication – elevating the experience of the world-class golf tournament.


Kuala Lumpur, 23rd October 2023 – BMW Malaysia today announced its return as the official premium automotive partner for the prestigious Maybank Championship 2023, marking a significant milestone in their unwavering commitment to supporting world-class sporting events and advancing sustainability through BMW i vehicles. This event, sanctioned by the Ladies Professional Golf Association (LPGA), aligns with Maybank's dedication to elevating women's sports, uniting exceptional sportswomen, and inspiring them to excel. Themed 'Retake the Green', the championship brings together the world's best golfers for an epic showdown at the Kuala Lumpur Golf & Country Club (KLGCC).


Hans de Visser, Managing Director of BMW Group Malaysia said, “We are delighted to serve as the official premium automotive partner once again for the Maybank Championship 2023. This partnership not only underscores our unwavering support for the sport, but also reaffirms BMW Malaysia’s steadfast commitment to driving innovation and sustainability through our electrified vehicle line-up. Moreover, we are thrilled to be associated with a meaningful tournament that empowers the dedicated sportswomen of golf, further amplifying their impact on the sport and igniting their profound passion for the game. These are values we hold strongly in BMW Group Malaysia, where Diversity, Equity and Inclusion is at the forefront of our culture across the organisation.”


Meanwhile, Vi Thim Juan, Managing Director of Auto Bavaria said, “As the largest BMW authorised dealer in Malaysia, we are thrilled to partner with BMW Group Malaysia to offer a driving experience that reflects our steadfast commitment to sustainable transportation and cutting-edge innovation. This collaboration ensures a harmonious blend of luxury, performance, and environmentally conscious mobility."


BMW Malaysia will provide a remarkable fleet of electric vehicles, comprising 22 units of the groundbreaking BMW iX and seven units of the First-Ever BMW i7. These vehicles will serve as the official transportation for all sportswomen, officials, and VVIPs during the tournament at the Kuala Lumpur Golf and Country Club. Additionally, a BMW i7 will be on display at Hole 15, adding an extra touch of sophistication to the tournament experience.


Dato’ Khairussaleh Ramli, Group President & CEO of Maybank said, "We are excited to host the Maybank Championship 2023 and our highest appreciation to BMW Malaysia for their continuous support as the official premium automotive partner. Retake the Green mirrors our main intent to elevate ASEAN on a global stage and empower women golfers to realise their true potential on and off the course. In much the same way that BMW Malaysia exemplifies innovation and sustainability in the automotive industry, our expansion into professional women's golf through the Maybank Championship also reflects our commitment to diversity and sustainability in sports which aligns to our Humanising mission."


The highly anticipated Maybank Championship 2023 is scheduled to take place from 26th to 29th October 2023. The event will highlight 80 sportswomen from all over the world, with notable World Champion participants such as Nelly Korda, Lydia Ko, Jin Young Ko, Atthaya Thitikul, Minjee Lee, Brooke Henderson and Celine Boutier. These accomplished athletes will compete for a total prize purse of US$3 million.


The public are welcome to witness the exhilarating tournament through its international broadcast on MSNBM and Astro, allowing golf enthusiasts the chance to witness the captivating action live at the comfort of their homes. Additionally, enthusiasts and supporters of the sport are welcomed to purchase tickets to witness this prestigious event firsthand in the stands. For more information on the Maybank Championship 2023 and ticketing information, kindly visit https://www.ticket2u.com.my/maybankchampionship2023

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About the BMW Shorties

The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience. 

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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About Gentari

Gentari is focused on delivering the solutions required to put clean energy into action today, to transform how we live tomorrow. Gentari’s three initial core pillars of Renewable Energy, Hydrogen and Green Mobility form a comprehensive portfolio of solutions to help our customers in their decarbonisation journey. In the long term, Gentari aims to be the most valued clean energy solutions partner, creating greater impact, connecting businesses, and making the journey to a net zero future, possible.


For more information on Gentari, please visit www.gentari.com 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Sarah James / Kenix Lee / Adelynn Lim / Githa Panickar / Alaynna Sta Maria
Telephone: +6012 246 1506 / +6017 635 3610 / +6019 382 6328 / +60 19-225 2813 / +6016 244 6610
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For media queries, please contact:

Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Githa Panickar / Alaynna Sta Maria
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About SNS Products Sdn Bhd

Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/

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