Premium automaker makes its return to the golf course, delivering an unparalleled experience of Sheer Electric Driving Pleasure with a fleet of BMW’s finest electrified vehicles that provide seamless mobility and a touch of sophistication – elevating the experience of the world-class golf tournament.
Kuala Lumpur, 23rd October 2023 – BMW Malaysia today announced its return as the official premium automotive partner for the prestigious Maybank Championship 2023, marking a significant milestone in their unwavering commitment to supporting world-class sporting events and advancing sustainability through BMW i vehicles. This event, sanctioned by the Ladies Professional Golf Association (LPGA), aligns with Maybank's dedication to elevating women's sports, uniting exceptional sportswomen, and inspiring them to excel. Themed 'Retake the Green', the championship brings together the world's best golfers for an epic showdown at the Kuala Lumpur Golf & Country Club (KLGCC).
Hans de Visser, Managing Director of BMW Group Malaysia said, “We are delighted to serve as the official premium automotive partner once again for the Maybank Championship 2023. This partnership not only underscores our unwavering support for the sport, but also reaffirms BMW Malaysia’s steadfast commitment to driving innovation and sustainability through our electrified vehicle line-up. Moreover, we are thrilled to be associated with a meaningful tournament that empowers the dedicated sportswomen of golf, further amplifying their impact on the sport and igniting their profound passion for the game. These are values we hold strongly in BMW Group Malaysia, where Diversity, Equity and Inclusion is at the forefront of our culture across the organisation.”
Meanwhile, Vi Thim Juan, Managing Director of Auto Bavaria said, “As the largest BMW authorised dealer in Malaysia, we are thrilled to partner with BMW Group Malaysia to offer a driving experience that reflects our steadfast commitment to sustainable transportation and cutting-edge innovation. This collaboration ensures a harmonious blend of luxury, performance, and environmentally conscious mobility."
BMW Malaysia will provide a remarkable fleet of electric vehicles, comprising 22 units of the groundbreaking BMW iX and seven units of the First-Ever BMW i7. These vehicles will serve as the official transportation for all sportswomen, officials, and VVIPs during the tournament at the Kuala Lumpur Golf and Country Club. Additionally, a BMW i7 will be on display at Hole 15, adding an extra touch of sophistication to the tournament experience.
Dato’ Khairussaleh Ramli, Group President & CEO of Maybank said, "We are excited to host the Maybank Championship 2023 and our highest appreciation to BMW Malaysia for their continuous support as the official premium automotive partner. Retake the Green mirrors our main intent to elevate ASEAN on a global stage and empower women golfers to realise their true potential on and off the course. In much the same way that BMW Malaysia exemplifies innovation and sustainability in the automotive industry, our expansion into professional women's golf through the Maybank Championship also reflects our commitment to diversity and sustainability in sports which aligns to our Humanising mission."
The highly anticipated Maybank Championship 2023 is scheduled to take place from 26th to 29th October 2023. The event will highlight 80 sportswomen from all over the world, with notable World Champion participants such as Nelly Korda, Lydia Ko, Jin Young Ko, Atthaya Thitikul, Minjee Lee, Brooke Henderson and Celine Boutier. These accomplished athletes will compete for a total prize purse of US$3 million.
The public are welcome to witness the exhilarating tournament through its international broadcast on MSNBM and Astro, allowing golf enthusiasts the chance to witness the captivating action live at the comfort of their homes. Additionally, enthusiasts and supporters of the sport are welcomed to purchase tickets to witness this prestigious event firsthand in the stands. For more information on the Maybank Championship 2023 and ticketing information, kindly visit https://www.ticket2u.com.my/maybankchampionship2023.