BMW Malaysia Introduces the First-Ever BMW XM Label Red and BMW M 1000 R.

Exemplifying the Motorsports DNA across the BMW Group portfolio, the two new M vehicles are set to present exhilarating performance paired with next-level craftsmanship.


Kuala Lumpur, 31st May 2023 – BMW Malaysia today unveiled two new First-Ever M models, each representing the BMW and BMW Motorrad portfolios. The New BMW XM Label Red is built to further deliver the promise of a more powerful and luxurious take on Sheer Driving Pleasure, with over 50 colour customisation options as complimentary for maximum personalisation, while the New BMW M 1000 R super sport roadster motorcycle is built for premium exclusivity and unparalleled riding dynamics.


Hans de Visser, Managing Director of BMW Group Malaysia said, “Combining the Most Powerful Letter in the World with the promise of Sheer Driving Pleasure and Make Life A Ride, the two new M models are remarkable additions to our line-up of high-performance vehicles for the Malaysian market. With the New BMW XM Label Red, we are presenting to our customers here – the most powerful BMW production vehicle ever built! The new iteration of the BMW XM brings more exhilaration and customisation for customers who place luxury-oriented comfort and dynamic performance above all else. With a powerful V8 engine at its core, yet superbly efficient with the BMW M Hybrid system, we are confident that this new Sports Activity Vehicle (SAV) will not only turn heads on the road, but also shift perspective on electrified performance-oriented vehicles in Malaysia.”


“The New BMW M 1000 R is designed to meet the needs of riders with high demands for performance, exclusivity and individuality, as it brings a fully-fledged BMW M experience to our portfolio of premium motorcycles in Malaysia. By introducing the fascination of high-performance BMW models to our two-wheeler segment, we are ultimately creating a whole new dimension for customers and fans of BMW Motorrad to experience the brand at its very best,” de Visser added.


The New BMW XM Label Red.

The New BMW XM Label Red combines the efficient BMW M Hybrid system with an impressive 4.4-litre M TwinPower Turbo V8 engine to deliver exhilarating power of 748 hp (550kW). With a peak torque of 1,000Nm, the New BMW XM Label Red accelerates from 0 to 100km/h in just 3.8 seconds. The BMW M Hybrid system also delivers great efficiency, offering a pure electric range of up to 83 kilometres (WLTP).


In the New BMW XM Label Red, the unmistakable BMW XM appearance is further enhanced with two new colour options for the accent strip in either Toronto Red or Shadowline – both complemented by a red outline on the ‘XM’ model designation located by the front door. The New BMW XM Label Red is customisable with up to 50 custom paint options available for preview with the new BMW Individual Visualizer. The new SAV also arrives with two new wheel options for added individuality, consisting of either the bicolour 22-inch M light alloy wheels with red accents matched with the Toronto Red accent strip, or the bicolour black accent 23-inch M light alloy wheels in style Star Spoke matched with the Shadowline accent strip.


Peering within, the striking bicolour motif continues inside the New BMW XM Label Red as seen on the luxurious upholstery that features a diamond-shaped texture and red stitching. The red accent also extends to the instrument panel, door trim, as well as the centre console.


Dynamic financial programme for the New BMW XM Label Red

With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW XM Label Red can be owned with a monthly instalment plan starting from RM18,707.00 (based on estimates of an 80% loan on a seven-year tenure).

Complete premium ownership experience.

Owners of the New BMW XM Label Red will receive the complete BMW Group Malaysia Premium Ownership experience which includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App - BMW Privileges Card
  • BMW Service Online


The retail pricing for the New BMW XM Label Red with 5-Year Extended Warranty and Service Package, as well as Sales and Service Tax (on the road, without insurance) is:

The New BMW XM Label Red                                    RM 1,615,800.00

The New BMW XM Label Red (LKW)                       RM 939,800.00

Customers may contact their preferred authorised BMW dealer to learn more about the New BMW XM Label Red or visit


The New BMW M 1000 R.

The New BMW M 1000 R features a refined water-cooled 4-cylinder in-line engine built upon the foundation of the BMW S 1000 RR engine. Weighing 199kg when fully fuelled, it delivers exceptional power, capable of reaching up to 210hp. With a peak power output of 152kW at 13,750 rpm, the New BMW M 1000 R sets itself apart, boasting an extraordinary 33 kW (45hp) advantage over the BMW S 1000 R in terms of raw performance. Meanwhile its maximum torque of 113 Nm is generated at 11,000 rpm, compared to the BMW S 1000 R’s 114 Nm at 9,250 rpm. Comparatively, the New BMW M 1000 R is also capable of achieving a higher maximum rev at 14,600 rpm. Increased rear wheel traction in all gears is also provided by a shorter secondary gear ratio, while the gear ratios of the 4th, 5th and 6th gears are shorter, which also benefits thrust and traction at the rear wheel.


Alongside the engine, the suspension and chassis of the New BMW M 1000 R have also been trimmed with performance orientation in mind. With the aluminium bridge frame as the centrepiece, it is also equipped with so-called closed cartridge inserts, separate hydraulic piston-cylinder systems. Another new feature is the additional adjustability of the fork's spring base in conjunction with the standard Dynamic Damping Control (DDC). In addition, an elaborately milled-over handlebar clamp is also seen, alongside a black aluminium tubular handlebar that adopts a wider design than previously seen on the BMW S 1000 R, which is further furnished with "BMW M 1000 R" lettering. Also new are the handlebar end mirrors forged from aluminium, as well as fork legs that have also been modified and are now designed to accommodate the new M brake callipers. Another new element is the adjustable steering damper.


Besides the drive and suspension technology, the aerodynamics of the roadster has also been tuned to meet the model’s high-performance specifications. The New BMW M 1000 R is equipped with new front side M winglets, which provides additional downforce generated to allow for better stability at higher speeds. A wind deflector is correspondingly added to counter the increased aerodynamic resistance caused by the small additional frontal area and shape of the M winglets. These aerodynamic design considerations allow the rider to benefit from a lower wheelie tendency and thus accelerate earlier.


For optimum riding dynamics on the racetrack and in performance mode, the M brakes are also standard equipment on the New BMW M 1000 R, which itself is already equipped with very lightweight forged aluminium wheels as standard. Together, the braking system consists of two 320 mm brake discs of 5 mm thickness and black anodised aluminium brake disc carriers, as well as a radial hand brake pump. Accompanying this is an important innovation in the Brake Slide Assist function – especially helpful for racetrack riders, the function allows the rider to brake drift into corners with a constant slide.


The instrument cluster is a 6.5-inch TFT display which features an extended new red speed range rev counter and M animation upon start-up, corresponding to the design of the New BMW M 1000 R. Other standard equipment for the BMW M 1000 R include Titanium ESD, LiO battery, M forged wheels, M sports seat, M Endurance chain, Keyless Ride, engine spoiler, heated grips, cruise control, USB charging interface, M clutch lever and M brake lever, LED cornering light, TFL, DRC, passenger kit and pillion seat cover. Additionally included as standard are the shift assistant Pro, Pro riding modes and Dynamic Damping Control (DDC). The New BMW M 1000 R arrives in a sole Lightwhite / M Motorsport colour scheme.


Financial Services.

With the Financing Plan from BMW Group Financial Services Malaysia, ownership of the New BMW M 1000 R starts from RM1,928 per month (based on the Balloon Financing estimates of an 80% loan on a 4-year tenure). Owners can also enjoy additional benefits with the Industry-Leading Premium Engine Oil Inclusive, Service Inclusive and Warranty Extension Programmes by BMW Motorrad Malaysia. For more information on the programmes, visit https://www.bmw-motorrad.com.my/en/service/service-inclusive.html.


The retail pricing for the New BMW M 1000 R with BMW Motorrad Malaysia’s All-New 3-Year Warranty and 3-Year Roadside Assistance Programmes, without insurance) is:

The New BMW M 1000 R                                           RM 158,500.00

For more information on the New BMW M 1000 R, customers can visit their preferred authorised BMW Motorrad dealer or visit www.bmw-motorrad.com.my.

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Sarah James / Kenix Lee / Adelynn Lim / Ee Laine Tan / Githa Panickar / Alaynna Sta Maria
Telephone: +6012 246 1506 / +6017 635 3610 / +6019 382 6328 / +6012 298 5570 / +60 19-225 2813 / +6016 244 6610
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For media queries, please contact:

Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Githa Panickar / Alaynna Sta Maria
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