a. When you visit our website, we may assign your computer one or more “cookies”. By accessing our website, you agree that we can use cookies and similar internet technologies mentioned herein on your device.
 

b. A cookie is a small file which is placed on your computer (or other electronic devise) when you access our website, and it stores Internet settings. Nearly all websites use cookie technology. This technology is downloaded by your internet browser when you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognize whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed. Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times.
 

c. In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process). If you visit our website when your browser is set to accept cookies, we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this Privacy Policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your computer to reject cookies or disable cookies completely. If you do this, please be aware that you may lose some of the functionality of this website. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.
 

d. Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). Third parties may use cookies when you are logged onto their pages and visit our website. BMW has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.

e. In additional to cookies, we may also use other internet technologies such as pixel tags and other similar technologies to deliver or communicate with cookies and track your use of our website. We may also include similar technologies in email messages or newsletters to determine whether messages have been opened and acted upon, and how. The information we obtain in this manner enables us to customize the services we offer and measure the overall effectiveness of our online content, advertising campaigns, and the products and services we offer.
 

f. We use cookies and other online tracking services on the website to:
 

• Keep track of the items stored in your shopping basket and your purchase information, and take you through the checkout process
• Recognize you whenever you visit our website (this speeds up your access to the site as you do not have to log on each time)
• Detect your browser’s capabilities
• Obtain information about your preferences, online movements and use of the internet
• Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor/customer requirements and interests
• Target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalized to your interest and usage patterns. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties
• Track advertisements displayed to you
• Make your online experience more relevant, efficient and enjoyable

g. BMW may integrate contents from third parties into this website. Example of this is the incorporation of YouTube videos. We will also work with third parties such as analytics firms and business partners (for example, Salesforce, Google, Adobe, Facebook, Instagram, LinkedIn, or Twitter, etc.) who may also set cookies or tracking technologies on our website. Such third parties may use cookies and other technologies (including Google Analytics, Adobe Analytics, etc.) to collect information about your online activities while you are on our website. This information may be used to measure usage of our website and personalize advertising content on our website. These third parties are responsible for the cookies they set on our site, and we do not have access to or control over cookies or other features these third parties may use. The information practices of these third parties are not covered by this Privacy Policy, so please refer to the privacy policies of those third parties if you require further information.

h. For more details on how Google Analytics and Adobe function, please refer to their privacy policies at https://policies.google.com/privacy and https://www.adobe.com/privacy/policy.html. If you do not want to use the remarketing features, you can disable it by changing the appropriate settings at their privacy policies.