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BMW Group Malaysia aims to shift local perception of automotive technicians with the BMW High Voltage Expert Certification.
In their latest video on sustainability, the premium automaker shares the inspiring stories of people behind the BMW Group’s toughest certification, highlighting the critical role of EV technicians in driving the widespread adoption of electric vehicles in Malaysia.
Kuala Lumpur, 24th May 2023 – BMW Group Malaysia shines a spotlight on its highly skilled experts in the field of Electric Mobility from the BMW High Voltage Expert (HVE) Certification programme. Led by the BMW Group Regional Training Centre, the internationally recognised programme to further develop the local electric vehicle (EV) workforce in Malaysia is a one-of-a-kind programme for the premium automaker outside Munich, Germany.
Hans de Visser, Managing Director of BMW Group Malaysia said, “At the BMW Group, we recognise that service and repair are important points of consideration for many customers of our EV portfolio, many of which have shared concerns with the lack of technical know-how in Malaysia that dampens their interest to make the switch to EVs. To ensure that our customers have greater peace of mind when it comes to the ownership of their electric vehicles, we took it upon ourselves to develop an extensive network of charging infrastructure nationwide and introduced the HVE certification here to also complement the uptake of electromobility in the past few years.”
He added, “Above all, it is the determination and passion shown by our High Voltage Experts that take this programme to greater heights – despite the level of difficulty and intensive training sessions that they must undergo to receive the certification. We hope these videos capture that spirit and goes on to inspire other local technicians to also upskill to meet the rising tide of electromobility in Malaysia.”
The latest video by BMW Group Malaysia aims to pivot traditionally held stereotypes of automotive technicians as blue-collared workers to one that recognises the high level of knowledge and technical skills required in the field of IT and electrical systems to excel in this profession. Careers in the automotive field, especially for technicians equipped with EV capabilities, is the future – and this is exemplified through the stories of three newly certified High Voltage Experts from the BMW dealership network, along with the highly-skilled trainers from the BMW Group Regional Training Centre.
The BMW High Voltage Expert is a specialised talent who works at the highest level on BMW electric vehicles. Conducted at the BMW Group Regional Training Centre in Malaysia, the programme that certifies a BMW High Voltage Expert allows for the servicing and repair of the most advanced BMW i vehicles worldwide.
In the same vein of developing the EV ecosystem in Malaysia, the premium automaker has also made over 1,000 charging facilities available in its network thus far. Access to over 400 of these facilities provided are through partnerships with ChargEV and Yinson Greentech, while the partnership with JomCharge enables access to over 100 charging facilities, Gentari with over 150 facilities as well as approximately 160 facilities from new partners such as Shell Recharge with ParkEasy, ChargeN’Go, ChargeSini, Go To-U and FlexiParking. Over 100 BMW i and MINI charging facilities are also available at most authorised dealerships, as well as partnering venues across the country, with more to come as part of the strategic infrastructure expansion plan set for the year ahead.
Part 1 of the video showcases what it takes to become a High Voltage Expert in Malaysia while Part 2 of the series demonstrates how BMW Group Malaysia is upskilling the local EV workforce and changing perceptions towards automotive technicians with the BMW High Voltage Expert certification programme.
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
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About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/