BMW Malaysia presents the All-New BMW 7 Series in two exclusive locally-assembled variants.

Making their electrifying debut in the Malaysian market, the luxurious BMW 7 Series plug-in hybrid vehicles (PHEVs) promise high-performance and dynamic driving experiences with unrivalled ambience that is hallmark of The President.


Kuala Lumpur, 29th May 2023 BMW Malaysia today unveiled the latest additions to the ultra-luxurious BMW 7 Series line-up – the New BMW 750e xDrive M Sport and New BMW 750e xDrive Pure Excellence, bringing forth two exceptional vehicles with electrified drivetrains that offer a range of innovative technology and low-carbon driving experiences without compromising on performance.


Hans de Visser, Managing Director of BMW Group Malaysia said, “Our BMW 7 Series portfolio hallmarks an ever-growing fleet of luxury-oriented vehicles that embody the highest level of opulence, prestige, and cutting-edge technologies. Following the unveiling of the BMW i7, our first true all-electric sedan in this class, we bring forth the New BMW 750e xDrive M Sport and New BMW 750e xDrive Pure Excellence – two remarkable variants that are testament to our commitment in developing high-performing electrified vehicles in Malaysia for loyal customers in the country.”


“The New BMW 750e xDrive M Sport presents a range of new sporty design elements to the presidential sedan, while the luxury-oriented Pure Excellence variant – limited to only 48 exclusive units in Malaysia, exudes a harmonious blend of elegance, comfort, and convenience. We are confident that these variants will make fine additions to our Malaysian roads, presenting Sheer Driving Pleasure at its highest level in the ultra-luxury segment.”


The New BMW 750e xDrive M Sport and the New BMW 750e xDrive Pure Excellence feature an eye-catching appearance, courtesy of the new split headlight design, enhanced with the BMW Iconic Glow crystal headlights, as well as the beautifully illuminated BMW Iconic Glow kidney grille frame that boasts a new luxury class design language. The new variants will also arrive with the latest generation BMW eDrive technology for PHEV models, complemented by the BMW xDrive intelligent all-wheel drive system for maximum power.


Electrifying Opulence with the All-New BMW 7 Series.

The New BMW 750e xDrive M Sport and the New BMW 750e xDrive Pure Excellence share predominantly similar characteristics in terms of power and performance, leaving room for distinctly unique individualisation in the exterior and interior make-up of each variant. Both the new variants feature daytime running lights enhanced with the BMW Iconic Glow crystal headlights – that when illuminated, presents a multi-faceted ambient light reflection and a shimmering display from the embedded Swarovski crystals. Contour lighting lends the BMW Iconic Glow kidney grille a stunning look with LED elements that visually impresses in both night and day. The LED lighting units are also part of the Great Entrance Moments, a special light show that welcomes passengers with a carpet of light and activated interior lighting.


The tall and upright front section also features a slightly lowered number plate position, along with increased dimensions from all angles – similar to the BMW i7. Owners will also be able to enjoy automatic doors that enable occupants to open and close all doors automatically either via the vehicle key, the Control Display, by voice command or directly via the door itself.


The extensive surface of the All-New BMW 7 Series is tightened with two precise lines that glide along the sides, providing a discreet sense of dynamism to the two variants. The extended wheelbase also provides more interior space and comfort for its passengers. The exclusive horizontal M high-gloss Shadowline and M side sills in high-gloss Black enhance the appearance of the M Sport variant, along with M front and rear aprons. Also exclusive to the New BMW 750e xDrive M Sport are Style 907 bicolour 20-inch M aerodynamic wheels, while the New BMW 750e xDrive Pure Excellence is equipped with Style 903 19-inch sport double spoke alloy wheels.


At the rear, the All-New BMW 7 Series boasts signature L-shaped BMW taillights with a purist design, while the horizontal lines emphasise the vehicle’s width. A washer nozzle for the reverse camera has also been integrated into the BMW logo for a more seamless look. Owners will also get to enjoy up to 575 litres of boot space in the All-New BMW 7 Series.


Progressive Luxury meets Innovative Technology.

Welcoming the driver in the All-New BMW 7 Series is a new flat-bottomed two-spoke steering wheel, while unique to the M Sport variant is a flat-bottomed three-spoke steering wheel wrapped in the exclusive M Leather.  The cockpit is luxuriously outfitted with the BMW Curved Display, featuring the 12.3-inch Infotainment Display and 14.9-inch Control Display, accompanied by a new backlit BMW Interaction Bar – an opulent centrepiece finished to look like a piece of crystal jewellery that creates a magnificent ambiance for passengers to enjoy.


The interior design language of the All-New BMW 7 Series is accentuated by the M signature high gloss fine-wood trim in fineline black with metal effect highlights in the M Sport variant, while the Pure Excellence variant arrives with a fine-wood trim oak mirror finish with grey metallic highlights. The exclusive CraftedClarity crystal glass trim can be seen in the switch for fore-and-aft seat adjustment in the door trim panels, the BMW Controller, the volume control and the Start/Stop button, as well as the gear selector switch.


Other standard elements include the Bowers & Wilkins Surround Sound System, along with new My Modes options consisting of ‘Relax’ and ‘Expressive’ which makes for an ambience that maximises personal well-being. The My Mode ‘Relax’ combines calm images in the central display, a massage function, a gentle soundscape and an option to black out the window areas. The My Mode ‘Expressive’, on the other hand, accentuates the driving experience with lively colours complementing the BMW IconicSounds Electric.


The Sky Lounge panoramic glass roof in the All-New BMW 7 Series grants a clear view of the sky through a laminated glass structure that is UV-protected. Offering a more captivating ambience are exclusive light graphics created by side-integrated LED modules that illuminate a silk-screened pattern. Rear seat passengers in the New BMW 750e xDrive M Sport will also be able to enjoy the Executive Lounge Seating feature that is exclusive to this variant, where the seat and backrest angle can be adjusted individually, along with the adjustable lumbar support and memory function.


Unique also to the New BMW 750e xDrive M Sport is the BMW Theatre Screen – a 31.3-inch panoramic screen for rear seat passengers that features 8K resolution paired with an integrated high-end surround sound system, bringing an unrivalled viewing experience for passengers. With a HDMI interface, the BMW Theatre Screen can also be connected to external devices such as a smartphone or HDMI TV sticks. Additionally, users can control the system via the BMW Touch Command, a sophisticated touchscreen control panel available in the rear doors that provide access to all functions of the infotainment system, as well as lighting and seating functions.


Uncompromising Power with an Electrified Drivetrain.

The All-New BMW 7 Series is powered by an in-line six-cylinder plug-in hybrid engine with BMW TwinPower Turbo technology, paired with an electric motor featuring a battery capacity of 22.1 kWh, integrated into the 8-Speed Steptronic transmission. Power generated by both drive units are channelled to the road via the BMW xDrive intelligent all-wheel-drive system. The All-New BMW 7 Series records a top speed of 250 km/h, delivering 489hp (360 kW) and 700Nm of torque, and is capable of a century sprint in just 4.8 seconds.


Driving assistance features that is exclusive to the New BMW 750e xDrive M Sport is the Driving Assistant Plus, while the New BMW 750e xDrive Pure Excellence receives the Driving Assistant Professional. Other offerings that are standard for both variants include the Parking Assistant Plus, the BMW Live Cockpit Professional with Head-up Display as well as four-zone automatic air conditioning. Standard safety features include ABS, Dynamic Stability Control, flat tyre monitor as well as brake assist.


Exterior colour offering for the All-New BMW 7 Series include Oxide Grey Metallic, Black Sapphire Metallic as well as Mineral White Metallic. Exclusive to the New BMW 750e xDrive M Sport is the M Brooklyn Grey Metallic option, whereas the Sophisto Grey Metallic is exclusively offered to the New BMW 750e xDrive Pure Excellence. Upholstery is offered in either BMW ‘Merino’ leather in Black or BMW ‘Merino’ leather in Tartufo for both variants of the All-New BMW 7 Series.


Dynamic financial programme.  

With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW 750e xDrive Pure Excellence can be owned with a monthly instalment plan starting from RM 7,480.00 (based on estimates of an 80% loan on a seven-year tenure).


Complete premium ownership experience. 

Owners of the New BMW 750e xDrive Pure Excellence and the New BMW 750e xDrive M Sport will receive the complete BMW Malaysia Premium Ownership experience which includes: 

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App - BMW Privileges Card
  • BMW Service Online


The retail pricing of the New BMW 750e xDrive Pure Excellence and estimated pricing for the New BMW 750e xDrive M Sport – both with 5-Year Extended Warranty and Service Package, as well as Sales and Service Tax (on the road, without insurance) are:

The New BMW 750e xDrive Pure Excellence                       RM 649,800.00

The New BMW 750e xDrive M Sport                                     RM 700,000.00


Customers may contact their preferred authorised BMW dealer to learn more about the All-New BMW 7 Series or visit the BMW Configurator to personalise the BMW 7 Series of their dreams. More information on the All-New BMW 7 Series can also be found HERE.

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Sarah James / Kenix Lee / Adelynn Lim / Ee Laine Tan / Githa Panickar / Alaynna Sta Maria
Telephone: +6012 246 1506 / +6017 635 3610 / +6019 382 6328 / +6012 298 5570 / +60 19-225 2813 / +6016 244 6610
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