BMW Group Malaysia is Number One for its Third Consecutive Year with New All-Time High Business Performance.
Premium automaker records double-digit growth across the BMW, MINI and BMW Motorrad portfolios, and cements its position as the market leader for electrified vehicles and the largest premium automotive exporter in Malaysia.
Kuala Lumpur, 10th January 2023 – BMW Group Malaysia has surpassed pre-pandemic business performance with over 14,400 units of BMW, MINI and BMW Motorrad vehicles delivered in 2022 – of which over 70% are locally assembled, cementing its leading position in the Premium Segment in Malaysia for yet another successful year. Over 31% from all BMW and MINI deliveries were electrified vehicles in 2022, adding to a total of over 25,000 units of electrified BMW Group Malaysia vehicles on the road to date.
With over 37% in growth compared to the same period from the year before, the BMW brand delivered over 11,800 vehicles, while MINI recorded an upward of 25% with over 1,300 units delivered. Meanwhile, BMW Motorrad delivered over 1,300 motorcycles, recording a growth of over 20%. These equate to an increase of over 34% in total deliveries across the BMW Group portfolio from the year before.
Hans de Visser, Managing Director of BMW Group Malaysia said, “Our achievements in 2022 have been nothing short of extraordinary as we not only matched but far surpassed our performance from even before the Covid-19 pandemic. While we experienced a slowdown in 2020 and the chip shortage in most parts of 2021, 2022 has been a stellar year of recovery and growth for BMW Group Malaysia, as we re-emerge from the challenges of the last two years stronger than we have ever been. It is to our customers, dealers and associates of BMW Group Malaysia that we attribute all this success to – for without their support, dedication and passion for the brand, we would not have so graciously kept our Number One position in the Malaysian premium automotive segment for a third consecutive year!”
“As we celebrate the 20th anniversary of BMW Group Malaysia this year, we are reminded that it is our ambition and strategies for the Malaysian automotive sector that has brought us here today; not just to become the leading automaker in the premium segment, but also an established market leader for electrified vehicles in the country. We have seen the reception of EVs in the last year soar, especially after the introduction of the BMW i4, BMW iX and the BMW iX3 in January, alongside the locally-assembled and electrified BMW X3 xDrive30e M Sport. Today, we have made it possible for over 25,000 BMW and MINI EVs to traverse the country, proudly – and we are confident this figure will continue to grow significantly in the year ahead,” de Visser added.
The local achievement reflects that of the brand’s global success, as close to 2,400,000 vehicles across the BMW Group portfolio, including Rolls-Royce, were delivered to customers globally. The performance of battery electric vehicles (BEVs) from the BMW Group portfolio more than doubled in 2022 with over 215,000 units to achieve a 108% growth, reflecting a strong uptake of electrified mobility across the globe. Maintaining their No. 1 position in the global premium segment, the BMW brand delivered a total of 2,100,000 units worldwide, while MINI delivered over 290,000 units and BMW Motorrad over 202,000 units. Rolls-Royce also reported its highest deliveries in its 118-year history, which saw over 6,000 units delivered globally.
The Market Leader of the Premium Segment in Malaysia.
The success of the BMW portfolio was led by a delivery of over 2,300 units of BMW 3 Series in 2022, with the BMW 320i Sport being the key contributor. The BMW 2 Series became a new favourite with 1,357 units delivered – led by the BMW 218i Gran Coupé; followed closely by the BMW 5 Series at 1,328 deliveries, of which more than half were of the BMW 530i M Sport variant.
The BMW portfolio also more than doubled the deliveries of the BMW X family of Sports Activity Vehicles (SAVs) in 2022 to over 5,100 units. The BMW X3 reflected this upward trajectory and took top spot for the BMW X range with over 1,300 deliveries following a successful introduction of three new, locally assembled variants in 2022, including the electrified BMW X3 xDrive30e M Sport. The BMW X1 and the BMW X5 followed closely with over 1,200 and 1,100 units delivered respectively.
MINI’s success in the local market was led the MINI Countryman. With over 800 units delivered, the adventure-ready model accounted for over 65% of deliveries for the MINI portfolio. Electrified mobility continues to grow with MINI as well in 2022, where over 24% of MINI vehicles delivered were electrified. This marks a growth of over 83% in deliveries compared to the same period last year.
BMW Motorrad also inspired more Malaysians to Make Life a Ride in 2022, where over 700 chose to do so with the Adventure motorcycles. The success of this segment was contributed by the BMW R 1250 GS Adventure at over 340 units. The Sports segment also saw a delivery of over 230 motorcycles led by the BMW G 310 GS.
BMW Group Financial Services Malaysia also celebrated success with over 5,000 BMW, MINI and BMW Motorrad financed in 2022, equating to over 35% vehicles delivered last year. In fact, over 2,800 contracts were funded digitally last year. The BMW Easy Drive financing programme also saw a 100% growth as it doubled in contracts signed. Healthy penetration rates of 32% for the BMW brand, 31% for the MINI brand and 59% for BMW Motorrad were also recorded last year.
Additionally, BMW Group Malaysia also achieved a net promoter score of 98 for both the BMW and MINI brands, and 97 for BMW Motorrad in terms of sales, owing to the continued support from the premium automaker’s network of dealers and loyal customer base. In terms of service, the net promoter score for both BMW and BMW Motorrad is 97, while MINI achieved 98.
Malaysia as the Electric and Automotive Hub for the BMW Group.
The market’s reception of electrified vehicles was successfully exemplified with the impressive delivery of over 4,000 electrified BMW and MINI in 2022 alone, of which over 31% are fully electric. The BMW i portfolio was led by outstanding deliveries of the BMW iX, which saw over 970 new owners.
To facilitate the progressive adoption of electric vehicles, BMW Group Malaysia also continued to accelerate its public charging network nationwide throughout 2022. To date, BMW Group Malaysia provides BMW and MINI EV owners with access to over 610 charging facilities nationwide. Existing partnerships with ChargEV provide BMW and MINI EV owners with access to over 330 charging stations – including the 26 charging facilities powered by ChargEV and Yinson GreenTech at 17 Starbucks stores within Klang Valley, Penang, Malacca and Johor. BMW Group Malaysia has also partnered with JomCharge to enable access to over 65 charging stations, and Gentari with approximately 117 charging stations nationwide. Over 80 BMW i charging facilities are also available at most authorised BMW and MINI dealerships across the country, with a strategic infrastructure expansion plan already in place for 2023.
Beyond introducing new BMW i models and services, the premium automaker also ensured an EV-ready workforce through the BMW High Voltage Expert Certification, as part of its long-term commitment to upskilling the local automotive talents through transfer of technological know-how from across the BMW Group. This is also testament to BMW Group Malaysia’s confidence in its investment in Malaysia as a regional automotive hub, which is further underlined by the significant percentage (over 70%) of locally assembled BMW and MINI vehicles by local Malaysian talents.
With strong assembly capabilities anchored in Kulim, Kedah, over 11,200 BMW and MINI vehicles delivered last year were proudly assembled here, of which more than 2,500 were electrified. In mid-2022, BMW Group Malaysia also celebrated its 100,000th vehicle assembled milestone at the BMW Assembly Plant in Kulim, with the assembly of the new electrified BMW X3 – a significant achievement for the organisation in its 19th year of business in the country.
This performance also cements BMW Group Malaysia’s role as the largest premium automotive exporter in Malaysia. The premium automaker is also the largest automotive exporter with over 6,700 deliveries to neighbouring countries including Thailand and the Philippines.
2022 saw 17 model variant introductions from the BMW Group portfolio, of which three were all-new fully-electric BMW i vehicles presented at NEXTGen Malaysia – a three-day conference on sustainability by BMW Group Malaysia in January last year. This year will see an expansion of the BMW Group’s product line-up in Malaysia, coupled with new sustainability undertakings in collaboration with key industry players that share the same vision in circularity with BMW Group Malaysia.
“The year ahead is building up to be an exciting one and we are ready to continue delivering not just the Premium Ownership Experience, as we have done for the last two decades, but also Sheer Electric Driving Pleasure. As we charge into the new year, we look forward to new opportunities in every aspect of sustainability, beginning with our existing partners in sustainable solutions. Once again, we extend our utmost gratitude and appreciation to all our customers, associates, and dealer representatives in our network for making us Number One, three years in a row now,” de Visser said.
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
BMW Malaysia Sdn Bhd
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Media Website: www.press.bmwgroup.com
For media queries, please contact:
Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Chelsea Lim
Telephone: +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +6016 438 3033
E-mail: email@example.com / firstname.lastname@example.org /
email@example.com / firstname.lastname@example.org / email@example.com
About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/