14-09-2022 50 Unveil of Newly Enhanced BMW M850i xDriveCoupé MY Edition

          14-09-2022 50 Unveil of Newly Enhanced BMW M850i xDriveCoupé MY Edition


          BMW Malaysia unveils the newly enhanced BMW M850i xDrive Coupé MY Edition.

          Premium automaker introduces new enhancements for the luxury M Performance sports coupé, with a refreshed front profile and a suite of upgraded standard equipment.


          Kuala Lumpur, 14th September 2022 – BMW Malaysia today introduced several enhancements for the BMW M850i xDrive Coupé, first introduced in Malaysia back in 2018. Now featuring a distinct, new front profile, the New BMW M850i xDrive Coupé MY Edition has received a suite of sporty design updates for both its exterior and interior, as well as an expanded list of standard equipment.


          Beginning with the front profile, the New BMW M850i xDrive Coupé MY Edition has been fitted with M exterior mirrors and the signature M emblem on the kidney grille as standard, courtesy of the standard inclusion of the M Performance package. This is complemented by the “Iconic Glow” lighting feature for the kidney grille, with LED units that provide a waterfall-like illumination that cascades down the grille slats. From the side, the sportiness of the New BMW M850i xDrive Coupé MY Edition is enhanced by 20-inch double-spoke style M light alloy wheels in 895 M Bicolour with performance and staggered tyres, as well as M Sport brakes in high-gloss black. Lastly, adding to the distinctive profile of the New BMW M850i xDrive Coupé MY Edition are the M Lights Shadowline and M high-gloss Shadowline with extended contents.


          Moving onto the interior of the New BMW M850i xDrive Coupé MY Edition, the driver is greeted by a larger, high-resolution control display, now measuring at 12.3 inches. M Sport seats are also standard for the driver and front passenger. Besides that, Carbon Fibre M interior trim finishers furnish the cabin, while the doors are also equipped with electroplated controls. For a higher level of comfort and ambience, the automatic air conditioning with 2-zone control, while onboard entertainment is provided by the Bowers & Wilkins Diamond surround sound system as standard. The alarm system also enhances safety within the vehicle.


          Exterior colour offerings for the New BMW M850i xDrive Coupé MY Edition include BMW Individual Frozen Pure Grey Metallic and BMW Individual Frozen Tanzanite Blue Metallic. On the other hand, interior upholstery features BMW Individual Extended Leather Trim “Merino”, with colour offerings of Black, Cognac, Ivory White, Night Blue, Tartufo and Fiona Red.


          For more details on the New BMW M850i xDrive Coupé MY Edition, please visit https://www.bmw.com.my/en_MY/all-models/8-series/coupe/2022/bmw-8-series-coupe-highlights.html. To view the configurator for the New BMW M850i xDrive Coupé MY Edition, visit https://configure.bmw.com.my/en_MY/configure/G15/BC42/.


          Dynamic financial programme.

          With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW M850i xDrive MY Edition can be owned with a monthly instalment plan starting from RM 12,797.00 (based on estimates of an 80% loan on a five-year tenure).


          Complete premium ownership experience.

          Owners of the New BMW M850i xDrive Coupé MY Edition will receive the complete BMW Group Malaysia Premium Ownership experience which includes:

          • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
          • BMW Roadside Assistance and Accident Hotline
          • The BMW Group Loyalty+ Mobile App - BMW Privileges Card
          • BMW Service Online


          The recommended retail pricing for the New BMW M850i xDrive Coupé MY Edition, with BMW Service and Repair Inclusive as well as Sales and Service Tax (on the road, without insurance) are:


          The New BMW M850i xDrive Coupé MY Edition               RM 1,102,800.00

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          The BMW Group

          With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


          In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.


          The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.


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          About BMW Malaysia Sdn Bhd

          BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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          Issued by:
          BMW Malaysia Sdn Bhd
          Sashi Ambihaipahan
          Head of Corporate Communications, Malaysia
          Telephone: +60123817182, Fax: (+603) 8887 3801
          Email: sashi.ambihaipahan@bmw.com.my
          Media Website: www.press.bmwgroup.com


          Chan Ai Ling
          Senior Corporate Communications Executive, Malaysia
          Telephone: +6016 2763488, Fax: (+603) 8887 3801
          Email: ailing.chan@bmw.com.my
          Media Website: www.press.bmwgroup.com

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          For media queries, please contact:

          Crystalbelle Lau / Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe
          Telephone: +6016 286 2252 / +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252
          E-mail: crystalbelle@voxeureka.com / christina@voxeureka.com / kenix@voxeureka.com / adelynn@voxeureka.com / joe@voxeureka.com

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          About SNS Products Sdn Bhd

          Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/

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