Kuala Lumpur, 19^th January 2026 – BMW Group Malaysia strengthens its commitment to premium mobility in Northern Malaysia with two major announcements – the newly relocated Lee Motors showroom in Alor Setar, Kedah, embodying the Retail.NEXT concept, alongside the establishment of a new charging station in partnership with DC Handal. These developments demonstrate BMW Group Malaysia's dedication to providing a holistic Premium Ownership Experience through enhanced customer facilities for all customers, as well as seamless charging accessibility for EV owners.

Lee Motors Relocates to New State-of-the-Art Retail.NEXT Showroom in Alor Setar.

Lee Motors’ newly relocated dealership is situated at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah. Designed in line with the Retail.NEXT concept, the all-new 50,000 square-foot dealership features a Sales & Service Lounge, Handover Lounge, Hospitality Area, and Service Reception (RATC). It also offers enhanced service capabilities, including Sales, Service, Spare Parts, Authorised Body & Paint, and Financial Services to ensure a holistic premium ownership experience with greater convenience and accessibility for customers at every step of their journey. With a dedicated team of 50 professionals across various departments, Lee Motors is equipped to meet the needs of both new and returning customers, while continuing to deliver high standards of service and customer care.

Benjamin Nagel, Managing Director at BMW Group Malaysia, said, “Today, we also celebrate the newly relocated Lee Motors dealership – not just an expansion but also an embodiment of our Retail.NEXT philosophy, where automotive retail meets contemporary luxury. We are bringing a customer-centric environment featuring modern architecture and sophisticated digitalisation. Lee Motors has been our trusted partner in Kedah for over two decades. Their evolution into a larger, modernised facility reflects both the region's growing demand for premium mobility and the evolving expectations for how premium automotive retail should be experienced. Combined with our new charging station, this represents our comprehensive approach to enhancing the BMW ownership journey for our customers.”

Eugene Lee, Managing Director of Lee Motors, added: "After two decades of proudly serving Kedah, we have learned that our customers don't just want exceptional vehicles – they want an exceptional experience at every touchpoint. This relocation represents our boldest investment yet in that philosophy. Every square foot and every service detail has been crafted with one goal: creating a space that lives up to the strong relationships we have built with our customers over the years."

The facility has been Green Building Certified under the GreenRE Bronze category, emphasising Lee Motors' commitment to sustainability. Furthermore, the expanded space allows for future capacity planning, ensuring that the facility can accommodate growth beyond its current annual sales volume of between 200 to 250 units and meet the growing demands of customers in Kedah for years to come. The showroom operates daily between 9:00AM to 5:30PM from Monday to Sunday. Meanwhile, the service centre’s operating hours are from 9:00AM to 5:30PM from Sunday to Friday, with the exception of Saturday.

To learn more about the dealership, kindly visit: https://www.bmw-leemotors.com.my

BMW Group Malaysia Expands Charging Network in Alor Setar, Kedah.

In addition to the relocation of Lee Motors to New Retail.NEXT Showroom, BMW Group Malaysia has established a new charging station to enhance EV infrastructure in Alor Setar. Operated by DC Handal through a partnership with Lee Motors, the charging station features one 180 kW DC fast charger and two 60 kW DC chargers, with charging rates starting at RM1.30 per kWh, offering fast and reliable charging options to meet the growing needs of EV owners in Kedah.

“As Malaysia’s Number One Provider of Premium Electric Vehicles, we have long understood that true mobility leadership extends far beyond the vehicles themselves, but to encompass the entire ownership experience. Our sustained commitment to expanding charging infrastructure continues with the unveiling of this new charging station in Alor Setar – assuring them that choosing electric does not mean compromising on convenience or confidence. Our dealer partner in the region, Lee Motors, as well as our longstanding partnerships with key charging point operators, have been instrumental in ensuring accessibility and convenience for EV owners nationwide,” said Benjamin Nagel, Managing Director at BMW Group Malaysia.

As of 2025, BMW Group Malaysia has introduced over 2,000 charging facilities nationwide. Earlier this year, the premium automaker also expanded its charging network in Putrajaya and Kuala Lumpur, working with several key Charge Point Operators to strengthen electric charging accessibility in these high-traffic areas. Through its comprehensive EV portfolio and its principle of Technology Openness, BMW Group Malaysia leads in premium mobility by shaping a connected, accessible, and future-ready electric mobility network for the country.

For more information on BMW Group Malaysia charging network destinations, kindly visit: https://www.bmw.com.my/en/electric-cars/electric-car-charging/public-charging.html.