2026.07.01
BMW Clubhouse: Where Sportiness, Expression, Leadership and Luxury Define The Ultimate Choice.
Kuala Lumpur, 1st July 2026 – From 17th to 19th July 2026, BMW Group Malaysia opens the doors to the BMW Clubhouse@Factory 19, Petaling Jaya, an experience built around four dimensions that define what it means to choose BMW: Sportiness, Expression, Leadership and Luxury. Doors will be open daily to the public from 9am to 5pm.
The BMW Clubhouse will mark the local debut of several new models and variants from BMW and M, while showcasing the premium automaker’s portfolio of Technology Openness spanning electric, plug-in hybrid, and internal combustion powertrains.
Reflecting the Power of Choice for every lifestyle and driving needs of the fans and customers of the brand and staying true to this philosophy, the BMW Clubhouse is shaped around the idea that choosing BMW is The Ultimate Choice.
Beyond exploring the latest from BMW Group Malaysia's portfolio, visitors can also look forward to interactive activities designed around each of the four dimensions of Sportiness, Expression, Leadership and Luxury, as well as limited-edition BMW merchandise, available to visitors as they make their way through the BMW Clubhouse experience.
Register for the BMW Clubhouse by visiting this link here.
For more information about BMW Clubhouse, stay tuned to BMW Malaysia’s Facebook, Instagram or official website.
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Yeong Wen Joe / Thanuj Kuhen Sivaganesan / Britney Wong
Telephone: +6017 870 6252 / +6017 304 9975 / +6016 998 5479
E-mail: wenjoe@voxeureka.com / thanuj@voxeureka.com / britney@voxeureka.com