2026.04.24
BMW Malaysia Enhances the BMW XM Label with Updated Design, Performance and Technology.
Exemplifying the Motorsports DNA, the BMW XM Label will receive an upgrade with new design elements to make the most extrovert BMW M GmbH vehicle even more covetable.
Kuala Lumpur, 24th April 2026 – BMW Malaysia today introduces updates to the BMW XM Label, which is now offered as the sole variant in the BMW XM lineup. First launched in 2023, the high-performance Sports Activity Vehicle (SAV) from BMW M GmbH now features an expanded choice of exterior colours, enhanced standard equipment, re-tuned driving dynamics, and refined comfort.
Powered by the BMW M Hybrid system, the BMW XM Label combines a 4.4-litre M TwinPower Turbo V8 engine with electric drive to produce a total system output of 748 hp (550 kW) and a peak torque of 1,000 Nm. The result is a sprint from 0–100 km/h in just 3.8 seconds, while still achieving a pure electric range of up to 83 kilometres (WLTP).
Customers can now further personalise their BMW XM Label with the introduction of four exclusive BMW Individual Frozen finishes: Frozen Tanzanite Blue, Frozen Marina Bay Blue, Frozen Black, and Frozen Brilliant White. These distinctive matte paint options accentuate the model’s bold proportions and expressive design, allowing customers to create a uniquely striking statement of luxury, performance, and individuality.
The upgraded Welcome Light Carpet introduces a new animated greeting when approaching the vehicle, while imposing 23-inch high-gloss Black M light alloy wheels (Star-spoke style 1096 M) underline the model’s extroverted presence.
Inside, the BMW XM Label can be specified with exclusive BMW Individual Merino leather upholstery in Night Blue, Silverstone, Deep Lagoon, or Black. Comfort cushions, now included as standard across all upholstery colours, enhance the luxurious atmosphere of the spacious M Lounge.
As part of the enhancement, AC Charging Plus is now standard which means AC charging capability has been increased to 11 kW (three-phase) as standard, enabling the high-voltage battery to be fully charged in under three hours. A re-tuned chassis improves road feedback, while additional acoustic insulation further enhances cabin refinement.
Relax. We Care.
BMW Group Malaysia is redefining premium automotive ownership with unmatched confidence and peace of mind. Relax. We Care. is our service promise to provide unwavering support in every situation.
BMW Proactive Care works by continuously monitoring your vehicle's condition using real-time sensor data. These sensors track various systems and components to detect potential issues before they become serious problems. When the system identifies a possible fault or maintenance need, it automatically sends an alert to you via the My BMW App or the vehicle’s iDrive system. This early warning allows you to address issues promptly, helping to prevent breakdowns and ensuring your BMW stays in optimal condition.
Additionally, the BMW Service & Repair Inclusive (BSRI) programme ensures peace of mind with a 5-year unlimited mileage warranty, along with 5 years / 100,000km of service coverage. For Battery Electric Vehicles (BEVs), service coverage extends to 6 years with unlimited mileage, while an 8-year high-voltage battery warranty. With BMW Roadside Assistance, customers can receive 24/7 emergency support - including towing, courtesy cars, and hotel accommodation in the event of an unprecedented emergency.
The BMW New Car Campaign integrates the full suite of these offerings to deliver a seamless, worry-free ownership experience from day one - allowing customers to stay confident, connected, and cared for, whatever happens.
Dynamic Financial Programme – All In. Simply Smart.
BMW Group Financial Services Malaysia offers flexible and convenient financing solutions for the BMW XM Label, delivering a seamless and premium ownership experience with Straight-Line Financing and monthly instalments starting from RM18,415.00 (based on an 80% margin of finance (MoF).
Complete Premium Ownership Experience.
Owners of the BMW XM Label will also receive the complete BMW Group Malaysia Premium Ownership experience which includes:
• BMW Roadside Assistance and Accident Hotline
• BMW Service Online
The recommended retail pricing (on the road, without insurance) for the BMW XM Label is:
The BMW XM Label
With BMW Service & Repair Inclusive*
RM 1,554,800.00
RM 1,650,500.00
* which consists of the 5-Year Extended Warranty and Service Package.
Customers may contact their preferred authorised BMW dealer to learn more about the BMW XM Label or visit www.bmw.com.my.
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Yeong Wen Joe / Thanuj Kuhen Sivaganesan / Britney Wong
Telephone: +6017 870 6252 / +6017 304 9975 / +6016 998 5479
E-mail: wenjoe@voxeureka.com / thanuj@voxeureka.com / britney@voxeureka.com