Kuala Lumpur, 21^st May 2026 – BMW Group Malaysia recently hosted its annual Dealer Awards Night at the prestigious Grand Hyatt Hotel in Kuala Lumpur, celebrating the accomplishments of its dealer network from across the country. The evening brought together over 200 guests, including representatives and leaders from BMW, MINI, and BMW Motorrad dealerships nationwide.

The awards recognised outstanding contributions across sales and aftersales performance, reflecting the vital role dealers play in delivering BMW Group Malaysia's promise of Sheer Driving Pleasure and Premium Ownership Experience to customers nationwide.

Benjamin Nagel, Managing Director of BMW Group Malaysia, shared, “Tonight we celebrate not just outstanding results, but the people and partnerships that make them possible. 2026 will be a transformative year for BMW Group Malaysia with the introduction of the Neue Klasse — a new era of electric mobility. The excellence and dedication we recognise tonight give me tremendous confidence that our dealer network is ready to champion this next chapter, delivering the same Premium Ownership Experience and commitment to customers that has made BMW Group Malaysia the country's Number One Premium Automaker since 2020; and the Number One Premium Electric Vehicle Provider for the sixth year.”

Throughout the evening, awards were presented across multiple categories, recognising excellence in both sales and aftersales performance from the BMW, MINI, and BMW Motorrad dealership networks.

BMW Aftersales Vision Club 2025

The BMW Aftersales Vision Club 2025 honours the outstanding contributions of BMW Group Malaysia’s dealership associates in the Aftersales category. The awards covered multiple categories, including Quality Customer Care Manager (QCCM), Technician, Parts Manager, Service Advisor and Head of Aftersales.

Starting with the Quality Customer Care Manager category, third place was awarded to Roslan Bin Mohd Nasir of Regas Premium Sabah, followed by second place-winner Khushwant Singh of Auto Bavaria Ara Damansara, while first place went to Yee Siew Min of Millennium Welt Kuantan.

In the Technician category, third place was presented to Wan Luqmanulhakim Bin Wan Zin of Millennium Welt KL North, second place to Ching Ji Heong of Auto Bavaria Penang, and first place to Kenny Chang Duen Khang of Auto Bavaria Ara Damansara.

For the Parts Manager category, second place went to Fun Meng Chiang of Auto Bavaria Ara Damansara, while first place was awarded to Goo Siew Lee of Tian Siang Premium Auto Ipoh.

In the Service Advisor category, third place was awarded to Premaeshswaroohpasaiee A/L Chandrasekaran of Quill Automobiles, followed by second-place winner Annie Lian Sook Ling of Auto Bavaria Kuala Lumpur, while first place went to Fok Jun Ming of Millennium Welt KL North.

Finally, in the Head of Aftersales category, third place was presented to Boo Yi Ping of Auto Bavaria Ara Damansara, second place to Tee Chung Yon of Millennium Welt KL North and first place to Tan Thiam Peng of Lee Motors Auto Care.

BMW Motorrad Dealer Award 2025

The BMW Motorrad Dealer Award honoured the contributions of our associates in bringing the vision of Make Life a Ride to our valued Malaysian riding community. The awards were presented across multiple categories, such as BMW Motorrad Technician, BMW Motorrad Service Advisor, BMW Motorrad Sales Advisor, BMW Motorrad Marketing Manager, BMW Motorrad Customer Support Manager, BMW Motorrad Sales Manager and Dealer Principal.

Starting with the BMW Motorrad Technician category, the award was presented to Ng Khe Yen, while in the BMW Motorrad Service Advisor category, the award went to Mohd Hilmi b Jaludin – both recipients hailed from Auto Bavaria Ara Damansara. Meanwhile, Daniel Ariff of Millennium Welt Seremban 2 was recognised in the BMW Motorrad Sales Advisor category.

In the BMW Motorrad Marketing Manager category, the award was presented to Ooi Mae Gern, followed by Chan Hong Leong in the BMW Motorrad Customer Support Manager category and Ahmad Faisal Mustafa in the BMW Motorrad Sales Manager category, all representing Auto Bavaria Ara Damansara. Finally, the Dealer Principal category award went to Wong Kim Kooi of Auto Bavaria Penang.

Top Sales Advisor for Highest Funded Contracts 2025

The Top Sales Advisor for Highest Funded Contracts award recognised high-performing individuals across the BMW Group Malaysia portfolio.

Starting with the Highest BMW Funded Contracts category, the award was presented to Lucas Liang Jit Lim of Millennium Welt Seremban 2. In the Highest MINI Funded Contracts category, the award went to Patrick Lim of Millennium Welt Seremban 2. Finally, in the Highest BMW Motorrad Funded Contracts category, the award was presented to Saw Kooi Hong of Auto Bavaria Penang.

Top Sales Advisor for Easy Drive 2025

The Top Sales Advisor for Easy Drive award celebrates outstanding achievements in Financial Services across the BMW and MINI brands. Beginning with the Top Sales Advisor for BMW Easy Drive category, the awards were presented to Koh Lay Hong of Auto Bavaria Ara Damansara, Cherie Sumana of Quill Automobiles, Lucas Liang Jit Lim of Millennium Welt Seremban 2,and Tan Khoi Peng of Auto Bavaria Balakong. Meanwhile, the Top Sales Advisor awards for MINI Easy Drive category went to Patrick Lim of Millennium Welt Seremban and Lee Sok Yee of Auto Bavaria Ara Damansara.

The Most Supportive BMW Dealership 2025

The Most Supportive BMW Dealership award was presented to Millennium Welt KL North, with the managing director, Bryan Wong, receiving the honour on behalf of the dealership.

Highest Penetration for Financial Services 2025

Starting with the Highest Penetration for the BMW Financial Services category, the awards were presented to Woon Choon Yuen of Millennium Welt Kuantan, Gabriel Koh of Millennium Welt Batu Pahat, Mak Kam Hong of Tian Siang Ipoh, Nicholas Lee of Millennium Welt Seremban 2, Joe Lee See Juan of Auto Bavaria Ara Damansara, and Muhamad Azrul Bin Azman of Millennium Welt KL North.

In the Highest Penetration for MINI Financial Services category, the recipients were Nicholas Lee of Millennium Welt Seremban 2 and Joe Lee See Juan of Auto Bavaria Ara Damansara. Finally, in the Highest Penetration for BMW Motorrad Financial Services category, the awards went to Theresa Tan of Regas Premium Sabah and Benjamin Ang of Auto Bavaria Tebrau.

MINI Issigonis Club Award 2025

The MINI Issigonis Club Award recognises individuals who have demonstrated strong performance and commitment within the MINI network. This year, the awards were presented across the MINI Sales Advisor, MINI Sales Manager, and MINI Dealer Principal categories.

Starting from the MINI Sales Advisor category, the recipients were Nicole Lee Pei Jie of Seong Hoe Premium Motors, Yee Zhen Wei and Lim Yen Siang of Millennium Welt Seremban 2, Lai Chor Yuan of Auto Bavaria Tebrau, Chu Chee Keong of Auto Bavaria Penang, Wong Ann Mee of Auto Bavaria Kuala Lumpur, Belinda Ong Gaik Choo and Lee Sok Yee of Auto Bavaria Ara Damansara.

In the MINI Sales Manager category, the recipients were Elroy Hon Kam Kwan of Millennium Welt Seremban 2, Tan Ni Rou of Auto Bavaria Penang and Yeow Chun Hoong of Auto Bavaria Ara Damansara. Finally, in the MINI Dealer Principal category, the awards were presented to Theresa Tan of Regas Premium Sabah, Wong Kim Kooi of Auto Bavaria Penang, and Joe Lee See Juan of Auto Bavaria Ara Damansara.

BMW Vision Club Award 2025

The BMW Vision Club Award celebrates strong sales performance across the dealership network, with awards presented across the BMW Premium Selection categories for Head of Sales and Sales Advisor, followed by the Silver, Gold, and Platinum categories.

In the BMW Premium Selection Central category, the BPS Sales Advisor award was presented to Ramky A/L Nagarajan of Auto Selection Ara Damansara, while the BPS Head of Sales award went to Jerry Chan Kin Hoong of Auto Selection Ara Damansara.

In the BMW Premium Selection Outstation category, the BPS Sales Advisor award was presented to Mohamad Amir Faris bin Azimi of Seong Hoe Premium Motors, while the BPS Head of Sales award went to Niski Mak Jun Hong of Millennium Welt Seremban 2.

For the Sales Advisor category, the Silver award was presented to Lim Yu Yuan of Lee Motors Auto Care and Muriel Tan Mew Chin of Regas Premium Sabah. In the Gold category, the awards went to Louise Lou Yin Yee of Tian Siang Premium Auto Ipoh and Steven Ooi Guan Koon of Tian Siang Premium Auto Butterworth. Meanwhile, in the Platinum category, the recipients were Mohd Amirul Hazim Mohd Zaffaruddin of Millennium Welt KL North, as well as Chong Kean Tuck and Chua Kok Sing of Auto Bavaria Ara Damansara.

For the Head of Sales category, the Silver award was presented to Cabrine Kong of Regas Premium Sabah and Ray Lim Wan Chuan of Lee Motors Auto Care. In the Gold category, the awards went to Tan Ni Rou of Auto Bavaria Penang and Alfred Liew Hann Yang of Auto Bavaria

Tebrau. Finally, in the Platinum category, the award was presented to Victor Tan Wei Teck of Auto Bavaria Ara Damansara and Yuvindra Durairaj of Auto Bavaria Balakong.

BMW Dealer Marketeer of the Year

The BMW Dealer Marketeer of the Year award recognises exceptional contributions in dealership marketing. This year, the accolade was presented to Jolene Tay of Regas Premium Auto.

BMW Excellence Club Award 2025

The BMW Excellence Club Award recognises Dealer Principals who have consistently delivered strong performance and high levels of customer satisfaction across their dealerships. This year, the awards were presented across the Platinum, Gold, and Silver categories.

Starting from the Silver category, the award went to Gabriel Koh of Millennium Welt Batu Pahat while in the Gold category, the awards were presented to Muhammad Shaza Abdul Karim of Auto Bavaria Johor Bahru, Wong Kim Kooi of Auto Bavaria Penang, and Benjamin Ang Boon Chyuan of Auto Bavaria Tebrau. Moving on to the Platinum category, the recipients were Bryan Wong of Millennium Welt KL North, Lim Sern Paul of Auto Bavaria Balakong, and Joe Lee See Juan of Auto Bavaria Ara Damansara.