2026.03.16
BMW Premium Selection – Reborn for You.
Experience the BMW Premium Selection programme, where every certified pre‑owned BMW undergoes rigorous testing to meet BMW’s highest expectations for safety, quality, and performance.
Kuala Lumpur, 16th March 2026 – BMW Malaysia is proud to unveil BMW Premium Selection – Reborn for You, a refreshed and refined programme designed to give customers greater confidence, transparency, and peace of mind when choosing a certified pre-owned BMW. With a renewed focus on stringent quality assurance and customer experience, the programme ensures that every vehicle meets BMW’s uncompromising standards of engineering, safety, and driving pleasure.
BMW cars are built with precision, passion, and a commitment to enduring performance. This dedication is not limited to new models alone, each certified pre‑owned BMW is prepared to deliver the same excellence, reliability, and premium feel that define the brand. Through authorised BMW Premium Selection dealerships across the country, customers can enjoy a refined and secure buying experience as they move closer to owning their ideal BMW.
Here are seven great reasons why you should choose BMW Premium Selection to find your dream pre-owned BMW.
1. Attractive Trade-In Offers: Drive in with your car, drive out with a BMW with attractive trade-in offers!
We provide expert evaluations for trade‑in vehicles, ensuring customers receive competitive valuations that align with both lifestyle and market needs. For added convenience, remote valuation services are available for those with limited time – simply arrange an appointment to receive a prompt assessment of your vehicle.
2. Approved Service History and Vehicle History: Peace of mind with genuine mileage and history.
Each BMW Premium Selection vehicle comes with a well‑documented history. Details such as age, mileage, service records, and maintenance logs are verified through authorised BMW Service Centres. This transparency ensures that every certified vehicle has been cared for by qualified BMW professionals.
3. Extended Warranty of up to 7 years* with BMW Premium Selection.
Every BMW – new or pre‑owned – is engineered for pure driving pleasure. To uphold this promise, BMW Premium Selection vehicles undergo stringent checks before entering the programme. This thorough vetting process enables us to confidently offer extended warranty coverage for added peace of mind.
*Terms and conditions apply.
4. 360-Degree Checks: Comprehensive check with full refurbishment – almost like new condition!
BMW technicians conduct thorough technical and visual inspections using advanced diagnostic tools. This includes verifying service history, addressing any mechanical or cosmetic imperfections, and restoring the car to an almost-new condition. Final documentation checks and on‑road testing ensure the vehicle performs to BMW's high standards.
5. Remaining BMW Service and Repair Inclusive (BSRI) for Younger Certified BMW Used Car!
Younger pre-owned certified BMW models available at BMW Premium Selection could still be covered under BMW Service and Repair Inclusive (BSRI) warranty packages. For example, a 3-year-old BMW could still have 2 years of BSRI coverage remaining, which covers regular service intervals of the car and the standard warranty under BMW Malaysia. Even if it is used, you can be assured that a BMW Premium Selection vehicle is still covered like a brand-new one.
6. Attractive Pricing on BMW Premium Selection Car!
BMW Premium Selection offers a broad spectrum of popular models – from the BMW 2 Series and BMW 3 Series to the versatile BMW X Series SAVs. Competitive pricing, coupled with flexible financial options, makes luxury ownership more accessible than ever. Customers can select the plan that best matches their driving needs and lifestyle.
7. Availability of Pre-Owned BMW BEV Vehicle.
Beyond its internal combustion engine (ICE) offerings, BMW Premium Selection includes certified fully electric BMW i models. Customers can enjoy premium electromobility with a selection of electric Sports Activity Vehicles, including the BMW iX1, BMW iX2, and BMW iX, as well as an impressive range of electric sedans such as the BMW i4, BMW i5, and BMW i7 – all certified by BMW Malaysia.
To learn more about the BMW Premium Selection, visit https://www.bmwpremiumselection.com.my/#benefits or locate your nearest Authorised BMW Premium Selection Dealer by visiting https://www.bmwpremiumselection.com.my/buy-used-cars .
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Yeong Wen Joe / Thanuj Kuhen Sivaganesan / Britney Wong
Telephone: +6017 870 6252 / +6017 304 9975 / +6016 998 5479
E-mail: wenjoe@voxeureka.com / thanuj@voxeureka.com / britney@voxeureka.com