2026.08.26
BMW Group Malaysia celebrates The Art of Driving 2026, showcasing luxury, performance and passion on the greens.
The Art of Driving 2026 tees off a new era of Sheer Driving Pleasure with the BMW iX3 50 xDrive M Sport Pro.
Kuala Lumpur, 26th August 2026 – BMW Group Malaysia brought the spirit of Sheer Driving Pleasure to the greens with The Art of Driving 2026, an exclusive BMW golf invitational held at the prestigious Kuala Lumpur Golf & Country Club (KLGCC) across three days. Welcoming a total of 360 golfers, the event celebrated the shared values of luxury, precision and performance that define both the sport of golf and the BMW brand.
Benjamin Nagel, Managing Director of BMW Group Malaysia said, “Golf is a sport defined by precision, passion and performance, the very same values that have shaped the BMW brand for over five decades here in Malaysia. The Art of Driving 2026 is more than just an event; it is an experience that unites the thrill of sport with the joy of driving. Just as every golf swing demands control and finesse, every BMW vehicle is crafted to deliver the perfect balance of power, elegance and accuracy on the road.”
The invitational also offered participants a closer look at BMW Group Malaysia’s premium mobility portfolio, with the all-electric BMW iX3 50 xDrive M Sport Pro, BMW X7 xDrive40i Pure Excellence and BMW iX xDrive60 M Sport Pro presented within a curated showcase that reflected the brand’s continued momentum towards electrification, modern luxury and dynamic performance. The presence of MINI and BMW Motorrad further enriched the event with a broader expression of the BMW Group’s premium lifestyle and mobility offering.
As the first of a new era of Sheer Driving Pleasure, the BMW iX3 50 xDrive M Sport Pro anchored the showcase as a forward-looking statement of the brand’s electric future, while reinforcing BMW Group’s commitment to Technology Openness and the Power of Choice — offering customers the freedom to choose the drivetrains and mobility solutions that best suit their needs, lifestyles and journeys.
Further enhancing the premium ownership journey are BMW Group Malaysia’s dedicated customer offerings, “Relax. We Care.” and “All In. Simply Smart.” “Relax. We Care.” is a comprehensive ownership programme focused on delivering peace of mind through proactive services, real-time diagnostics and seamless customer support. Complementing this, “All In. Simply Smart.” offers an industry-leading, transparent and tailored financing solution that makes premium ownership more accessible, with flexible options designed to meet every customer’s needs.
Beyond the vehicle showcase, BMW Group Malaysia curated an immersive brand presence throughout the venue, from the arrival area and personalised registration journey to on-course branding, hospitality touchpoints and the lunch programme at The International Gallery. Designed to create meaningful ownership experiences beyond the road, The Art of Driving 2026 underscored BMW Group Malaysia’s commitment to delivering Sheer Driving Pleasure through moments of connection, discovery and shared passion.
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
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