BMW Group Malaysia unveils the new and updated Seong Hoe Premium Motors showroom in Malacca, now featuring both BMW and MINI brand experiences.

Premium automaker together with its leading dealer partner in Malacca and the surrounding area, introduce the newly showroom to better serve its BMW and now new MINI customers in Malacca.


Malacca, 29th November 2022 – Seong Hoe Premium Motors, Malacca’s longest-serving BMW authorised dealership since 1979, has reopened its doors to a newly refurbished showroom which will now be the home of vehicles from the BMW brand, such as models featured in BMW M, BMW i and more, as well as the MINI brand – in light of their recent acquisition of the MINI portfolio. The new showroom will also feature an upgraded suite of premium services and facilities.


Hans de Visser, Managing Director of BMW Group Malaysia said, “As demand for our highly-desirable premium vehicles continues to expand in tandem with our offerings across all our portfolios, it is a natural progression for us to raise the bar for one of our most important customer touchpoints – our dealerships. This is to ensure our esteemed customers are able to experience every step of the way for themselves the Premium Ownership Experience. We are especially pleased that Seong Hoe Premium Motors shares in this commitment, continuing to deliver world-class standard service for all our customers in Malacca, and we are confident that the newly refurbished showroom will only represent an enhancement of this experience.“


Loy Suan Chiow, General Manager of Seong Hoe Premium Motors added, “We owe it to the support of our loyal and strong customer base, who continue to put their trust in us for over the past four decades in delivering the Premium Ownership Experience. To date, we have successfully delivered over 400 units of vehicles annually, complemented by the highest standards in customer service. It is a point of pride for us here at Seong Hoe Premium Motors and one that we intend to extend to our newly enhanced dealership, allowing us to better serve our customers in Malacca and the surrounding areas. With impressive success, Seong Hoe Premium Motors is anticipating a market potential of delivering over 1,000 units of BMW and MINI vehicles within the next three years.”


The newly refurbished dealership offers a large built-up space of over 7,100 square feet, capable of displaying up to ten BMW vehicles, as well as three MINI vehicles. The space also features an exclusive MINI showroom on the mezzanine floor. Meanwhile, customers interested in Seong Hoe Premium Motors’ BMW Premium Selection offerings may view the vehicles at a new facility located nearby the dealership.


Operating with a dedicated staff count of 50 staff members, Seong Hoe Premium Motors will provide a range of premium services to customers, including BMW Service, BMW Lifestyle, Original Parts and Accessories, BMW Financial and Insurance Services, Fast Lane Service, Pickup and Delivery Service, as well as Roadside Assistance. MINI Service, Lifestyle and Accessories are also available. The dealership also features the New Car Handover Lounge, Isetta Bar, RATC (reception at the car) bay and a BMW AC/DC charging station, on top of complimentary internet access.


Seong Hoe Premium Motors Sdn Bhd is now open from 8:30AM to 5:30PM daily Monday to Saturday and 10AM to 3PM on Sundays and Public Holidays at Lot 2020, Jalan Semabok, Taman Sinn Semabok, 75050 Malacca. To learn more about the new dealership, visit https://www.bmw-seonghoe.com.my/.

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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About The Datai Langkawi

One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Crystalbelle Lau / Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe
Telephone: +6016 286 2252 / +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252
E-mail: crystalbelle@voxeureka.com / christina@voxeureka.com / kenix@voxeureka.com / adelynn@voxeureka.com / joe@voxeureka.com

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About SNS Products Sdn Bhd

Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/

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