BMW Malaysia celebrates BMW M 50 Jahre in an iconic fashion with BMW M vehicle formation.
Celebrations for the 50th Anniversary of BMW M continues with a unique 5-0 formation made of 50 BMW M vehicles.
Kuala Lumpur, 30th June 2022 – 50 high performance vehicles from the BMW M portfolio gathered at Sentul Depot today to be part of a massive formation commemorating 50 thrilling years of BMW M, as the premium performance and motorsports division of the premium automaker celebrates its golden jubilee this year.
Hans de Visser, Managing Director of BMW Group Malaysia said, “50 years of delivering the most iconic premium performance vehicles the world has ever seen – both on and off the track, yet we continue to drive this burning passion for the Most Powerful Letter in the World. We are thrilled to see that the enthusiasm and love for the brand has only grown stronger since, especially amongst our Malaysian community of BMW M owners and enthusiasts who have given us unstoppable support all along – even through the challenges of the last two pandemic years. This is what a community built on 50 years of passion looks like, and we are confident in what is to come from BMW M will only strengthen our collective love for motorsports and the brand."
The formation is part of a BMW M fascination programme that saw over 100 BMW M enthusiasts gather for a convoy drive to The ///Mansion @ One & Only, Desaru where a range of activities have been arranged for the weekend. As part of the programme, limited-edition BMW M 50 Years merchandise will also be sold on-site, with proceeds during the event going to support the efforts of local social enterprise, Epic Society, who are working to provide underprivileged indigenous children access to quality education via their Digital Learning Hubs.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
BMW Malaysia Sdn Bhd
Head of Corporate Communications, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Media Website: www.press.bmwgroup.com
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