BMW Group Financial Services Malaysia Aid in Fundraising for Food Relief Efforts with Every Electrified Vehicle Contract Signed
2021.09.20

BMW GROUP FINANCIAL SERVICES MALAYSIA AID IN FUNDRAISING FOR FOOD RELIEF EFFORTS WITH EVERY ELECTRIFIED VEHICLE CONTRACT SIGNED.

An initiative to aid the current food relief programmes carried out by two local organisations and supported by BMW Group Malaysia, RM100 will be raised for every funded contract from any BMW and MINI electrified models.
 
Kuala Lumpur, 20th September 2021 – BMW Group Financial Services Malaysia has begun a new fundraising initiative supporting Refuge for the Refugees and Empire Project – both of which are local organisations who are actively providing food relief to the underprivileged and marginalised communities in Malaysia during the Covid-19 pandemic. These initiatives are also supported by BMW Group Malaysia in terms of logistics and delivery needs.

 

Danielle Maassen, Chief of Sales & Marketing of BMW Group Financial Services Malaysia said, “In these challenging times, it is imperative that we come together to lend a helping hand wherever we can. Although we are looking at a gradual shift into the next phase of the National Recovery Plan, we want to continue providing support to these exceptional non-profit organisations who work hard to ensure that underprivileged families and individuals in the country do not go hungry. We have had the privilege of volunteering our time as an organisation with both Refuge for the Refugees and Empire Project for the last 18 months, and we are humbled to be able to contribute further to their relief efforts.”

 

The initiative will once again see contributions of RM100, made on behalf of BMW and MINI customers, for every funded contract of the following models*: the BMW 330e, BMW 530e, BMW 740Le xDrive, BMW X5 xDrive45e, MINI Cooper SE as well as the MINI Cooper SE Countryman. All funded contracts from 1st September to 31st December 2021 for the aforementioned models are eligible for this initiative.

 

These contributions will support the Refuge for the Refugees food aid programme that serves upwards of 700 families in the B40, migrant and refugee communities on a weekly basis, as well as the various food and essential relief efforts conducted by Empire Project throughout the pandemic that serves marginalised Malaysians across the country.

 

Discover BMW Engage at https://www.bmwfs.my/, and learn more about Refuge for the Refugees via https://rftr.super.site/ and https://www.instagram.com/refugefortherefugees/. Learn about Empire Project’s latest activities at https://www.facebook.com/empireprojectwecareweshare/.

 

*Terms and conditions apply.

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Senior Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com


Read more

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Read more