2025.04.29
BMW Group Malaysia introduces New Dealer Partner, Performance Motors Malaysia.
A Strategic Joint Venture between Sime Motors and Ingress Corporation Berhad to Drive Premium Automotive Excellence in Malaysia.
Kuala Lumpur, 29th April 2025 – Sime Motors and Ingress Corporation Berhad have announced a strategic joint venture to operate and manage two BMW and one MINI dealership sites under the newly established entity of Performance Motors Malaysia. This collaboration reflects a shared commitment to enhance the premium automotive ownership experience for customers in Malaysia, leveraging on decades of industry expertise and strong market presence.
Benjamin Nagel, Managing Director of BMW Group Malaysia said “We welcome this exciting joint venture between Sime Motors and Ingress, which further cements the strong foundation and customer affinity of our BMW and MINI brands here in Malaysia. The establishment of Performance Motors Malaysia demonstrates the commitment of our dealer network to continuously innovate and provide the highest standards of service and accessibility for our customers. We believe this partnership will create more opportunities to deliver the Premium Ownership Experience that defines the BMW and MINI brands, while further strengthening our presence in key locations across the country.”
Sharing the significance of the joint venture, Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors said, “For us at Sime Motors, our mission has always been to provide customers with seamless and exceptional automotive ownership experiences. This joint venture with Ingress, marked by the introduction of Performance Motors Malaysia, reflects our dedication in enhancing dealership operations and customer satisfaction for the BMW and MINI brands here. The locations of Mutiara Damansara, Puchong and Bangsar offers significant potential as an established premium automotive hub where Ingress has built a strong presence. By combining our resources and expertise, we aim to maximise these strengths and opportunities in Malaysia’s growing premium automotive market to deliver world-class services to BMW and MINI owners.”
Commenting on the collaboration, Mohd Sirajuddean Ab Rahim, Group Managing Director of Ingress Corporation Berhad said “We are pleased to continue our commitment in the premium automotive industry here in Malaysia with the establishment of Performance Motors Malaysia. Through this partnership with Sime Motors, our shared vision of further developing state-of-the-art facilities, outstanding aftersales services and a seamless customer journey in the premium segment of the Malaysian automotive industry can be realised. By leveraging the combined strengths of our organisations and the experience with the brands represented by the BMW Group, we look forward to meeting the evolving needs of BMW and MINI owners while driving growth in the premium automotive market.”
Performance Motors Malaysia will be supported by a team of highly skilled and experienced professionals, who bring years of expertise and dedication to provide premium ownership experience to the newly established dealerships. With this approach, Performance Motors Malaysia is poised to deliver the highest level of customer care and support, upholding the standards synonymous with the BMW and MINI brands.
Current Ingress BMW and MINI customers can expect a seamless transition with no disruption to their services or benefits, including warranties and service packages.
For sales and service, customers may visit the following Performance Motors Malaysia locations:
Dealership Location | Address | Sales Showroom Hours | Service Centre Hours | Sales Contact |
|---|---|---|---|---|
Damansara | 2779, Jalan Damansara, Sungai Penchala, 60000 Kuala Lumpur, Federal Territory of Kuala Lumpur | Mon-Sat: 8:30AM - 6:00PM | Mon-Fri: 8:30AM - 5:00PM | 03-7721 2288 |
Bandar Puteri Puchong | No. 3, Lebuh Puteri, 47100 Puchong, Selangor | Mon-Sat: 8:30AM - 6:00PM | Mon-Fri: 8:30AM - 5:00PM | 03-8063 3222 |
MINI Bangsar Showroom | 65, Jalan Maarof, Bangsar, 59100 Wilayah Persekutuan, Kuala Lumpur | Mon-Fri: 9:00AM - 6:00PM | N/A | 03-2287 9988 |
Service Contact
Customer Care:
Tel: 1300-13-8288 (Mon – Fri 8:00AM – 5:30PM; Saturday 8:00AM – 12:30PM)
Email: customercare@performancemotors.com.my
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
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Telephone: +6012 246 1506 / +6016 244 6610 / +6017 870 6252 / +6017 304 9975 / +6019 600 0878 / +6016 998 5479
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About Sime Motors
Sime Motors is one of the core businesses of Sime Group, representing a wide array of marques from luxury names such as BMW, Rolls-Royce, Jaguar, Land Rover and Porsche to broad appeal brands including Ford, Hyundai and BYD, as well as commercial vehicles. Sime Motors has presence in ten markets namely Malaysia, Singapore, Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand and Indonesia.
Sime Motors is actively involved in all facets of the automotive business – from importation and assembly, to distribution, retail and rental. Our retail operations feature world-class state-of-the-art facilities to provide immersive experience and service excellence to our valued customers. Through its regional operations, Sime Motors aims to be a leader in EV. Visit www.simemotors.com.my for more information.