2026.01.15
BMW Group Malaysia Drives Forward as The Ultimate Choice, Reinforcing Its Premium Automotive and Electrification Leadership.
Building on over 50 years of automotive excellence in Malaysia, BMW Group Malaysia continues to lead the premium automotive segment and strengthen its position as the nation's Number One Premium Electric Vehicle Provider.
Kuala Lumpur, 15th January 2026 – BMW Group Malaysia delivered over 10,800 units of BMW, MINI and BMW Motorrad vehicles in 2025, 55% of which were locally assembled, reinforcing the premium automaker's leadership position as Malaysia's Number One Premium Automaker since 2020 and demonstrating its continued confidence and commitment to the Malaysian market.
Building its lead within premium electrified mobility, BMW Group Malaysia also successfully retained its position as the Number One Premium Electric Vehicle Provider in the country for the sixth year, with over 2,700 fully-electric BMW, MINI and BMW Motorrad vehicles delivered. Accounting for 25.2% of all deliveries for the year – an increase from 20.6% in 2024 – this reflects continued customer confidence in the brand's diverse fully-electrified portfolio.
Within the group portfolio, the BMW brand delivered over 7,700 premium vehicles throughout 2025. Meanwhile, MINI Malaysia recorded over 1,500 vehicle deliveries, marking a growth of 8.7% compared to 2024. BMW Motorrad continued its steady momentum with over 1,600 premium motorcycles delivered, achieving a 3.8% increase year-on-year.
Benjamin Nagel, Managing Director of BMW Group Malaysia said at the Group's 2026 business briefing, "As we enter the Year of the Horse, BMW Group Malaysia races ahead with the strength and momentum that has defined 110 years of automotive excellence and innovation for the BMW Group. Technology Openness and Power of Choice have driven our bold product offensive in 2025, empowering our customers with genuine freedom of choice. Combined with our Premium Ownership Experience through Relax. We Care. and All in. Simply Smart., we have become The Ultimate Choice for discerning Malaysian customers seeking premium mobility."
"This continues to be our strength and focus in 2026. As the Ultimate Choice for premium mobility, our ambitions also extend beyond our products and services. From building the first fully-electric BMW in Asia-Pacific right here in Malaysia, to deepening our partnerships with local institutions to develop the next generation of talent, our commitment is demonstrated through what we build, whom we employ, and how we strengthen Malaysia's leadership in premium mobility. This is backed by over 50 years of proven experience and our vision for Malaysia's mobility future," Nagel added.
2025 for BMW Group Malaysia was defined by strong product momentum, with the introduction of 37 new models and variants to its broad premium vehicle portfolio, further strengthening the brand's promise of diverse offerings and a commitment to Technology Openness for the year – to provide Malaysian customers with the Power of Choice across all mobility needs.
Maintaining its position as a global leader in the premium segment, the BMW Group continued its growth trajectory in 2025, increasing its global sales to over 2,463,000 vehicles (+0.5%). Contributing significantly to this success, the MINI brand posted an impressive 17.7% sales growth in 2025, delivering over 288,000 vehicles. Meanwhile, the Group’s strategic focus on electric mobility continued to yield strong results, with sales of fully-electric models (including Rolls-Royce) growing by 3.6% to over 442,000 units.
Advancing Electrified Excellence in Malaysia.
BMW Group Malaysia's dedication to sustainable premium mobility continued to resonate with Malaysian customers in 2025, with fully-electric vehicles representing nearly one quarter of overall deliveries reflecting the growing adoption of electrified mobility solutions.
In the BMW i portfolio, the BMW iX2 xDrive30 M Sport maintained its position as the brand's best-selling fully-electric vehicle with over 460 units delivered. This is closely followed by the BMW i5 eDrive40 M Sport at over 450 units, representing a 10.8% increase compared to 2024. The BMW iX1 eDrive20 M Sport also demonstrated strong customer appeal with over 340 units delivered, marking a significant 41.1% growth year-on-year.
MINI's electrified portfolio also continued to gain momentum in 2025, with total electric vehicle sales reaching over 700 units (+15.2%) and accounting for 46.4% of MINI vehicles delivered. Leading the electric segment for MINI was the MINI Aceman SE with over 330 units delivered, followed by the MINI Countryman SE ALL4 at over 200 units.
Meanwhile, BMW Motorrad's electric two-wheeler segment also saw encouraging growth – the BMW CE 04 delivering over 120 units, a 68% increase compared to 2024. Combined with the BMW CE 02, BMW Motorrad delivered over 170 fully-electric motorcycles in 2025, representing an 18.5% increase from 2024.
Supporting this growth, BMW Group Malaysia continues to expand its comprehensive charging infrastructure, with over 2,000 charging facilities now available to customers through strategic partnerships with leading EV charging providers including Gentari, ChargEV, Yinson Greentech, JomCharge and others. Over 100 BMW i and MINI charging facilities are also available at authorized dealerships and partnering venues across the country, with further expansion planned for 2026 and beyond.
The brand also marked a bold milestone in its electrification journey with the unveiling of the All-New Locally Assembled BMW i5 eDrive40 M Sport Pro – the first-ever fully-electric BMW vehicle to be assembled in the Asia-Pacific region. This landmark introduction demonstrates BMW Group Malaysia's commitment to advancing sustainable mobility while deepening its roots in the Malaysian automotive ecosystem.
Premium Leadership Through Product Excellence and Customer Trust.
The BMW 3 Series led the brand's 2025 performance with over 1,300 units delivered, a fitting achievement as the iconic model celebrated its 50th anniversary. The New BMW 320i Sport emerged as a standout within the model series, with close to 300 units delivered within its first 6 months of introduction. This was followed closely by the BMW 5 Series at over 1,240 units, demonstrating strong demand for BMW's premium executive sedan segment.
Meanwhile, the BMW X range continued to resonate with Malaysian customers, with the BMW X1 recording over 1,200 units delivered, securing its position as the third best-selling BMW model overall and reinforcing the appeal of the brand's Sports Activity Vehicle portfolio.
2025 was also an exceptional year for MINI, with the MINI Countryman in all its variants emerging as the brand's top performer with over 900 units delivered. The All-Electric MINI Aceman SE in both its standard and JCW variants followed with over 330 units, while the MINI Cooper in all its variants came in third with over 250 units. The success of these models demonstrate the brand's success in offering customers both petrol and electric options under the Power of Choice philosophy.
Meanwhile, BMW Motorrad continued to excel in its promise to Make Life a Ride, with the Adventure segment leading the way with more than 990 units delivered, up from over 760 in 2024 – a growth of 30.6% – led by the acclaimed BMW R 1300 GS Adventure. The Urban Mobility segment also saw steady growth at over 400 units compared to 370 in 2024, with the fully-electric BMW CE 04 emerging as the segment's top performer.
BMW Group Financial Services Malaysia funded over 4,440 vehicles in 2025, continuing to provide flexible and transparent financing solutions that complement the Premium Ownership Experience with an overall healthy penetration rate of 35.8%. Among all vehicles funded, over 1,200 contracts (41%) were funded digitally. Notably, BMW Group Financial Services Malaysia achieved the highest penetration rate for BMW Motorrad in the Asia Pacific region at 67.7%, demonstrating strong customer confidence in the brand's financial services offerings.
Furthermore, BMW Group Malaysia maintained its position of excellence in customer satisfaction, achieving one of the highest net promoter scores in the world across all three brands. The BMW brand received a score of 96 for sales and 97 for service, while MINI attained scores of 96 for sales and 98 for service. BMW Motorrad recorded scores of 98 for sales and 97 for service. These industry-leading results reflect the brand's unwavering commitment to delivering a Premium Ownership Experience that goes beyond the vehicle itself.
Commitment to Malaysia's Automotive Future.
BMW Group Malaysia's deep commitment to the local automotive industry continues to strengthen, with the brand having exported over 11,800 vehicles to date to the Phillippines and Thailand, reinforcing Malaysia's position as a strategic hub for BMW Group in Asia Pacific and the largest exporter of vehicles from Malaysia to the region. In partnership with Neptune Reliance, BMW Group Malaysia is constructing a new state-of-the-art Vehicle Distribution Centre in Selangor. With construction having begun in October 2025 and operations planned to commence in January 2027, this facility represents another significant investment in Malaysia's premium automotive ecosystem. The Vehicle Distribution Centre will feature a built-up area of over 48,000 square meters, equipped with Mechanical Hydraulic Parking Bays and EV Charging Bays, capable of accommodating over 3,000 vehicles.
Beyond that, BMW Group Malaysia continues to invest in developing local talent through partnerships with local institutions. This includes the BMW NextGT programme with the Selangor Technical Skills Development Centre (STDC), which aims to foster the next generation of automotive technicians with world-class skills for the electric vehicle era – cultivating future-ready talent to lead the industry's transformation.
The introduction of the first-ever locally-assembled fully-electric BMW vehicle in the Asia-Pacific region – the All-New Locally Assembled BMW i5 eDrive40 M Sport Pro – marks a transformative milestone that underscores BMW Group Malaysia's confidence in Malaysia as a strategic manufacturing hub for electric mobility. This achievement, supported by local suppliers contributing to the production process, reinforces the brand's commitment to strengthening Malaysia's automotive capabilities and positions the nation as a leader in premium vehicle manufacturing within the region.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Director of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Corporate Communications Assistant Manager, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
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