Kuala Lumpur, June 12^th 2025 – A decade after its inaugural showcase in 2015, BMW Group Malaysia returned with the second edition of its immersive brand experience, MY BMW World 2025 — a showcase of Driven by Legacy, Defined by Progress. This milestone occasion not only reflected BMW Group Malaysia’s evolution over the past few decades but also reaffirmed its enduring legacy in shaping the future of mobility. Under the theme of Heritage in Motion, the event captured the dynamic balance between honouring our past and embracing innovation, symbolising progress rooted firmly in tradition.

“MY BMW World is a celebration of who we are — a brand built on a strong foundation of innovation, craftsmanship, and passion for delivering Sheer Driving Pleasure. It is through our heritage that we continue to define progress, evolving with the times while staying true to the values that have guided us since the 1970s. In this fast-paced and competitive automotive landscape, we stand strong amidst disruption by staying dynamic, forward-thinking, and united in our purpose. This is the essence of Heritage in Motion, and MY BMW World brought that story to life for our customers and our beloved community,” said Benjamin Nagel, Managing Director of BMW Group Malaysia.

The event also unveiled a diverse lineup across the BMW Group Malaysia portfolio, including the New BMW 218 Gran Coupé Sport, the New BMW X3 20 xDrive M Sport, the New BMW M2, the New BMW M3 Competition M xDrive and the New BMW M5. In celebration of its 50th anniversary, the BMW 3 Series stood as a testament to BMW’s enduring leadership in the sports sedan segment, with the unveiling of the New BMW 320i Sport and the New BMW 330i M Sport. Meanwhile, the all-new BMW R 1300 RT represents the two-wheel segment with its premium touring capabilities, while the display of the MINI All-Electric MINI Cooper JCW, the All-Electric MINI Aceman JCW, and the New MINI Countryman JCW S ALL4 showcases MINI’s electrified performance and go-kart driving fun. These models feature multiple powertrain options that exemplify the brand’s commitment to Technology Openness and the Power of Choice.

Along with the latest additions to the BMW Group Malaysia portfolio, special cars were displayed, such as the BMW 760i xDrive Protection. This model offers unrivalled protection while delivering outstanding levels of ride comfort and spaciousness, advanced equipment features and the class-beating dynamic prowess for which the brand is renowned since 1978. Additionally, making its first-ever public appearance in Malaysia, the New BMW M4 Competition Coupé M xDrive also took the spotlight. The refreshed performance coupe, launched globally in 2024, exemplifies the evolution of the renowned M Power: sharper styling, enhanced tech, and pure track-inspired performance.

In contrast to this quiet strength was a display that stirred the hearts of motorsport fans — the legendary BMW M3 DTM Replica. A champion on the track and an icon on the streets, the BMW M3 DTM secured championship titles in multiple campaigns, particularly the Deutsche Tourenwagen Meisterschaft (DTM) racing series, which further established BMW’s roots in motorsport. Beyond its victories, the BMW M3 DTM is a living symbol of the brand’s racing DNA and a testament to the passionate community that keeps its legacy alive. At MY BMW World 2025, its presence was not just nostalgic, but a reminder that the soul of BMW is as much shaped by its drivers as it is by its engineers.

The journey through MY BMW World 2025 continued with an immersive showcase of BMW Group Malaysia’s milestones across innovation, customer care, sustainability, local footprint, and motorsport. This timeline celebrates the evolution of the brand since the 1970s and reaffirms its role as a cornerstone of the local automotive landscape. Further amplifying the experience was the BMW X Challenge, designed to demonstrate the capabilities of BMW xDrive in real-world driving conditions.  These modules, including a Two-Wheel Lift Diagonal Ramp, Staggered / Uneven Ramp, and a Roller Ramp, allow participants to experience BMW’s advanced traction systems and chassis engineering first-hand. Additionally, guests enjoyed the BMW Café and explored limited-edition MY BMW World merchandise available exclusively during the event. Various activities were also offered to create a memorable and immersive experience for BMW enthusiasts and first-time visitors alike.

Exclusive offers for BMW Malaysia at MY BMW World 2025.

MY BMW World 2025 will be open to the public from 13 to 15 June, 9 AM to 5 PM at The Yard, Sentul Depot. In conjunction with the three-day event, BMW Group Malaysia is offering exclusive deals for the month of June 2025. For bookings of selected models made with BMW Malaysia, customers will enjoy special lower interest rates starting from 0.5%. In addition, customers will receive a complimentary 5-year BMW Service Inclusive with BSI, along with an Easy Drive 1st Year Comprehensive Motor Insurance Subsidy worth RM 5,000.

Customers can also enjoy BMW Protection+* Insurance & Replacement Car Programme when financing with BMW Easy Drive. BMW Protection+ offers comprehensive coverage of accidental death or permanent disability benefits, vehicle break-in coverage, hire purchase loan repayment protection, and guaranteed asset protection (GAP). Additional benefits include key care, special relief in case of total loss or theft, rim damage coverage, compassionate flood cover, and scratch & dent protection, ensuring peace of mind for BMW owners on the road.