‘Fasa’ - Syahmi Norsan’s First-Ever Short Film Wins The Grand Prize Award at the BMW Shorties 2022.
Malaysia’s most prestigious and longest-running creative competition to discover and support emerging talent in film and digital content creation returns to take over the Petaling Street area in celebration of a new winner.
Kuala Lumpur, 13th December 2022 – The BMW Shorties returned to the heart of Kuala Lumpur after more than two years to celebrate the return of the Creative Industry as well as introduce the competition’s newest Grand Prize Winner - ‘Fasa’ by Syahmi Norsan.
‘Fasa’ is a 10-minute story that tackles the complex themes of morality and choices, explored through a deep and contemplative exchange between two characters – Ehsan and Razak who are at different stages of their lives and the circumstances driving them to those decisions.
Syahmi Norsan, the Grand Prize Winner of the BMW Shorties competition went home with RM80,000 as part of a production grant after his film, Fasa, was unanimously selected by a panel of judges from the creative industry comprising of filmmaker Saw Teong Hin, Nadiah Hamzah, Jeany Amir, Joon Goh and Anwari Ashraf.
“As a first-time director, ‘Fasa’ has been one of the most challenging yet rewarding experiences in my journey as a storyteller. For it to be recognised on a platform as prestigious as the BMW Shorties, alongside such a talented pool of contemporaries no less, is truly humbling. It was a monumental task every step of the way, to ensure we depicted complex themes in a sensible, yet impactful manner. I have my team to thank for their dedication in bringing this story to life with me. Thank you also to the BMW Shorties for allowing us to share our vision with a wider audience,” said Syahmi Norsan.
‘Fasa’ received unanimous acclaim from the judges for the short film’s masterful take on its central themes, excellent production quality, intricate pacing, as well as the measured yet powerful delivery by its actors. Despite its dialogue-centric nature, the film managed to remain captivating and engaging throughout. Further affirming the deliberation, Syahmi and his team also took home the Best Director and Best Actor awards.
Saw Teong Hin, a returning judge for the BMW Shorties competition, commented, “Watching ‘Fasa’ for the first time leaves the impression of a very well-made and told story, but at the same time, it leaves just enough space to suggest that there is more than meets the eye. The intricacy of the piece successfully draws you in for a second viewing, where you can fully appreciate every decision Syahmi as a creator has made, as well as the individual choices made by the actors in their portrayal of the characters. Firdaus Hamdan, in particular, exercised masterful restraint in his delivery, delivering a performance that came across not only as natural, but also powerful.”
Fellow judge Nadiah Hamzah said, “When it comes to navigating the heavy themes as seen in ‘Fasa’, a film needs to tactful in its execution, as it treads the fine line between overreaching or coming across as a hollow representation. ‘Fasa’ managed to achieve that balance beautifully and I commend the team for taking on that challenge and sticking the landing.”
Meanwhile, Jeany Amir added, “I have always believed that even seasoned veterans in the creative industry can learn much from emerging creators. ‘Fasa’ is exemplar in that regard – while we, the judges, applied our experience in the industry to break down and analyse the story, we gleaned just as much from Syahmi’s own personal experiences and vision that led to its creation. Platforms such as the BMW Shorties play an important role in bringing together creative minds, both established and new, and fostering a two-way relationship that can only serve to bring the Malaysian creative industry to greater heights.”
Sashi Ambi, Head of Corporate Communications and Sustainability of BMW Group Malaysia said, “Returning this year with the theme RE:IMAGINE, the BMW Shorties continues to demonstrate the unbounded creativity of Malaysians that transcends even the circumstances of the pandemic. The last industry to emerge from the pandemic, RE:IMAGINE is inspired by the Sustainability and Circularity strategies of the BMW Group where we are able to repurpose and reengineer innovation. Much like the Shorties, it is philosophy for creativity and solutions for the future. The BMW Shorties will always hold true to its promise of providing a space for creative voices to be heard in Malaysia, as the platform continues to evolve and adapt to the times.”
The BMW Shorties Festival 2022.
Leading up to the Awards Night, the BMW Shorties also took over Petaling Street, Kwai Chai Hong and its surrounding areas with the BMW Shorties Festival 2022. A celebration of Art, Music, Film and Digital Content Creation, the festival was filled with a myriad of on-ground attractions and activations that took place throughout the day.
The festival kickstarted with a guided photo walk session around REXKL, Petaling Street and Kwai Chai Hong – hosted by Annice Lyn. The photojournalist is the first and only Malaysian female photographer whose work was accredited for at the XXIII Olympic Winter Games, Pyeongchang 2018, and is the co-founder of Women’s Photography Malaysia (WPM).
The public also participated at the screening of the top 10 finalists’ works alongside director’s commentaries held at REXKL, with musical performance by local musicians Sweet Rasta and Sounds of Jane.
The fully-electric BMW iX3 alongside two units of the BMW iX, wrapped in the artwork entitled Symbiotic Mesh by local musician, artist and designer Jared Lim, also known as Professional Crayon were also part of the festival - enabled visitors to experience Sheer Electric Driving Pleasure in the areas around Chinatown.
Inspired by the BMW Group’s initiatives for a future of sustainable engineering, the art pieces depict mother nature as she reimagines a colourful world that has discovered a way to not only co-exist but to work together in a symbiotic relationship towards achieving a brighter future. Nature and Technology working together in a beautiful Symbiotic Mesh.
The public were also able to RE:IMAGINE the design of the BMW iX3 against the backdrop of Chinatown in the silhouette of the fully-electric Mid-Sized Sports Activity Vehicle (SAV). At Kwai Chai Hong, a unique art light installation provided a creative avenue for photography with its prismatic display of colours.
As an extension of BMW Group Malaysia’s ongoing initiative to support local businesses and their sustainability efforts, the BMW Shorties partnered with local F&B merchants across Chinatown and the Petaling Street area including Bubblebee, Mary Jane, Vintage 1988, MyHub, Grill Box, Lim Kee Café, Rust KL, Wildflower, Gui Gui BBQ, 青青 (Pandan Republic) and 小时光 (DayOne DayOne Noodles). The public were invited to RE:IMAGINE their experiences with these partners to win special BMW Shorties collectibles.
The Finalists’ short films can be viewed on the official BMW Shorties’ YouTube page at www.youtube.com/user/bmwshortiesmy. For more information on the BMW Shorties, visit the official BMW Shorties website at www.bmwshorties.com.my. For the latest updates on future BMW Shorties events, check out the BMW Shorties Facebook page at www.facebook.com/bmwshorties and Instagram page at www.instagram.com/bmwshorties.
The BMW Shorties 2022 Award Winners are:
Grand Prize Award
‘Fasa’ by Syahmi Norsan
People’s Choice Award
‘RED IS THE COLOUR I DON’T WANT TO SEE’ by Syalikh Nazrul
Best Director Award
Syahmi Norsan for ‘Fasa’
Best Actor Award
Firdaus Karim in ‘Fasa‘
Best Actress Award
Farahin Shazleen in ‘Melayu Nuckal’
Best Student Award
Varten a/l Tharumalingam for ‘PRALAYA’
Best Cinematography Award
Bryan Ho Tze Hoong for ‘明日后 - After Tomorrow’
Best Editing Award
Izaq Yuzaini for ‘Melayu Nuckal’
Best Screenplay Award
Syukri A Rahim and Mary Grace Liew for ’STORY 2: REGARDLESS, I STILL LONG FOR YOU | 不管所发生的一切，我依然渴望你. ’
Best Sound Design Award
Shaktyvel Neelamekan and Sherwynn Victor for ‘Keranda Di Langit (Coffin in the Sky)’
Best Production Design Award
Irfan Al-Juffry for ‘Sayang’
Judges’ Honourable Mention
‘Port Pink’ by Sarah Ameera & Talha K.K
‘Mindframe’ by Andy Darrel Gomes
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
BMW Malaysia Sdn Bhd
Head of Corporate Communications, Malaysia
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Chan Ai Ling
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