BMW X5 Augmented Reality
2020.07.20

BMW MALAYSIA UNVEILS THE ALL-NEW BOSS VIA AUGMENTED REALITY EXPERIENCE.

Premium automaker implements first-ever augmented reality (AR) experience of the All-New BMW X5 xDrive45e M Sport for a real time, real life experience.
 
Kuala Lumpur, 20th July 2020 – BMW Malaysia today introduced an electrifying web-based AR experience for its recently unveiled All-New BMW X5 xDrive45e M Sport – a first for the BMW portfolio in Malaysia.
 
“Digitalisation is at the strategic core of the BMW Group and now in the new normal, we have been consistently innovating to provide the best form of joy to our customers nationwide. The Boss, the All-New BMW X5, embodies a modern luxury that is both electrifying and progressive in nature. Therefore, we chose to bring The Boss to life in full AR for our customers to enjoy. This experience exemplifies its innovative character perfectly,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
 
The cutting-edge web-based AR experience by BMW Malaysia allows users to see, hear, and experience The Boss in its full glory – all without the use of a specific mobile application.  Users only need to visit a dedicated link that is accessible on any smartphone devices to begin the journey.
 
The AR experience presents a virtually realistic 3D model of the All-New BMW X5 xDrive45e M that users can tap to place in any location seen via their camera. Users can also pinch the vehicle to resize and slide it in any direction for a comprehensive 360° view. Tapping on hotspots of the vehicle allow users to learn more about the All-New BMW X5 xDrive45e M Sport. Users can also swipe to view its different exterior colour offerings such as the Phytonic Blue, Black Sapphire, Mineral White and Artic Grey. 
 
To experience the joy of The Boss in full AR, visit https://app.bmw.com.my/AR/X5. Renowned as the best-selling SAV in its segment worldwide, the New BMW X5 xDrive45e M Sport arrives with an electrifying core for supreme driving pleasure, along with a whole new level of performance, innovation, and convenience.
 
For more information, please visit https://www.bmw.com.my or join the conversation via #JoyElectrified.
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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com


Read more

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Read more