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2020
2020.04.24
BMW GROUP MALAYSIA INTRODUCES BMW SHOP ONLINE AND BMW ENGAGE.
Premium automaker digitalises the premium ownership experience with new online platforms for digital vehicle booking and financing pre-approval.
Kuala Lumpur, 24th April 2020 – BMW Group Malaysia today introduced two new online platforms, BMW Shop Online and BMW Engage as a way to digitalise the full premium ownership experience for their customers in Malaysia. With the new online touchpoints, the premium automaker is also driving its Unplug & Play campaign with more online-exclusive offers for the BMW 530e Sport and BMW 530e M Sport.
“We are pleased to introduce our new digital touchpoints, BMW Shop Online and BMW Engage to continue providing a seamless ownership experience for our customers during this period. Though we are not all able to physically serve our customers at our dealerships at the moment, we hope that they will find JOY in our digital world, and later, JOY in a new era of mobility when the MCO is lifted – one that embodies not only Sheer Driving Pleasure but also the highest levels of responsibility.” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
He added, “Joy.Electrified by i will lead our next steps in shaping the future of mobility for Malaysia. This campaign kicked off with Unplug & Play as a way to increase the uptake of electrified vehicles in the country and today, we are pleased to be able to extend that offer for all our customers with online-exclusive campaigns for the BMW 530e Sport and BMW 530e M Sport.”
Tobias Eismann, Managing Director of BMW Credit (Malaysia) Sdn Bhd., meanwhile, said “We are all doing our part to #StayAtHome and #FlattenTheCurve. However, we believe that staying at home should not be a limitation. With the BMW Shop Online and BMW Engage, our customers will be able to browse and interact with the brands that represent the BMW Group in a manner that is responsible and safe. The fully-digital experience will ensure that we are able to provide the premium ownership experience to our customers from a safe distance in this period.”
BMW Shop Online is a fully digital platform that enables a seamless digital showroom experience from the comfort of your home. Beginning with the BMW 530e M Sport and the BMW 530e Sport, the platform also unveils the All-New BMW X6 and the All-New BMW 8 Series Gran Coupe, before the full portfolio of every BMW model is made available – a convenient process for customers and fans to have an all-new experience with the brand during this period.
BMW Engage, a first-of-its-kind online financing platform introduced by BMW Credit (Malaysia) Sdn. Bhd. further complements the BMW Shop Online customer journey as it provides a contactless experience, enabling customers the flexibility to apply and get pre-approval for their financing from the comfort of their home via a simple and seamless application process.
The ‘Unplug & Play’ online-exclusives for the BMW 530e can also be found on BMW Shop Online with attractive cash rebates from RM10,000 and RM20,000 for the BMW 530e Sport and BMW 530e M Sport respectively, an interest rate of 0.00% for both models, as well as be in the running to drive home the All-New BMW i8 Coupe. New owners can also look forward to receiving a BMW i Wallbox when booking the BMW 530e Sport online.
Additionally, online booking of both the models equips new owners with the BMW ChargeNow card, that grants straightforward access to partner charging stations like ChargEV by Malaysian Green Technology Corporation. With the BMW ChargeNow service, customers can enjoy 24/7 support and access to all charging locations in ChargEV’s growing network which now offers more than 270 charging facilities nationwide. New owners of the BMW 530e M Sport will also receive the BMW i AC Fast Charging Cable.
The online-exclusive offer is available from now until 30th June 2020. Customers can now make bookings for the BMW 530e Sport and BMW 530e M Sport at RM1,000 via the BMW Shop Online at https://shop.bmw.com.my. To get financing pre-approval before shopping, customers can visit BMW Engage via https://www.bmwfs.my/.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.