BMW Child Safety Seat Subsidy Programme
2020.10.05

BMW GROUP FINANCIAL SERVICES MALAYSIA COMMITS TO FURTHER ACCELERATING THE ADOPTION OF CHILD SAFETY SEATS.

Every contract approved on BMW Engage ensures two more children are safe on the road. 
 
Kuala Lumpur, 5th October 2020 – BMW Group Financial Services Malaysia today committed, on behalf of their customers, to a RM100 donation to the BMW Safety 360° subsidy programme for every contract funded through its online financing platform – BMW Engage. By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.
 
BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia to provide customers the flexibility to apply and get pre-approval for their financing from the comfort of their home through a simple application process. It also supports the BMW Group overall contribution to sustainable environment by reducing the use of paper in our digitised processes. 
 
“Although the government has postponed the enforcement of the use of child restraint system (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance. However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group,” said Tobias Eismann, Managing Director of BMW Group Financial Services Malaysia. 
 
As part of the BMW Safety 360° initiative, the subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each. The initiative garnered over 25,000 registrations from parents in the B40 income group. 
 
The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of snskidz child safety seats for newborns to children of up to 36kg. The programme was further supported by Shopee as the Exclusive E-Commerce Partner, alongside baby and children goods brands - KU.KU Duckbill and Otomo, educational toys and games distributor - Mideer, food storage sealing solutions provider - Ankou, and car performance parts and accessories provider – Kakimotor. 
 
Each of the snskidz child safety seats are made available with a RM50 subsidy, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at this dedicated microsite: https://shopee.com.my/m/bmw-child-safety-seat-subsidy-programme
 
“Alongside our partners, we are glad to have helped safeguard 170 children on the road to date. BMW Group Financial Services Malaysia’s support through BMW Engage came just at the right time as we are continuing to equip even more parents with child safety seats before the end of the year. Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia. 
 
To find out more about BMW Engage or get financing pre-approval, please visit https://www.bmwfs.my/
 
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FREQUENTLY ASKED QUESTIONS

  • About the Subsidy Programme

    1. How were the recipients selected for the subsidy programme? 

    In the first phase, recipients were selected based on their qualification for the B40 income group. This is mainly determined with a monthly household income of below RM3,000.  

    The second phase serves to work with the remaining list of registrants from the first phase, to equip as many of the eligible registrants as possible with child safety seats. 

     

    2. When was this subsidy programme introduced? 

    The subsidy programme was first introduced in December 2019 by BMW Malaysia as part of the BMW Safety 360゚initiative with its official partners Safe ‘n Sound and Childline Foundation. 

     

    3. Who are the organisers of the subsidy programme? 

    This subsidy programme is organised by BMW Malaysia and its official partners Safe ‘n Sound, Shopee and Childline Foundation. 

     

    4. Who are the supporting partners of the subsidy programme? 

    The supporting partners who have made contributions to the subsidy programme are KU.KU Duckbill, Otomo, Mideer, Ankou and Kakimotor. 

     

    5. How much are the respective child safety seats? 

    The final price to pay for the snskidz Ace, snskidz Sport and snskidz Proto is RM99, RM169 and RM299 respectively. On top of the subsidised amount of RM50 per child safety seat, Safe ‘N Sound has also offered an additional RM50 off exclusive for recipients. This totals to RM100 off the original prices of each child safety seat, excluding the subsidised delivery fee of RM13. 

     

    6. Can I still register for the child car seat subsidy programme? 

    Registrations for the subsidy programme closed in December 2019 and we are currently focused on equipping as many of the eligible registrants with a child safety seat. Nevertheless, this programme is a longstanding commitment that BMW Malaysia will continue to spearhead. We hope more individuals, partners and companies will reach out to us to make more contributions to the programme. Only then will we be able to open registrations for a new batch of families in the B40 income group. 

  • About the Programme Microsite

    1. What is the microsite link? 

    https://shopee.com.my/m/bmw-child-safety-seat-subsidy-programme.

     

    2. What is the microsite for? 

    The subsidy programme microsite hosted by Shopee serves to provide recipients with a smoother and more seamless experience when purchasing their child safety seats. Through this partnership, recipients are also able to receive free shipping and monitor the delivery of their orders closely via Shopee. 

     

    3. If I am a non-recipient of the subsidy programme, can I still purchase the child safety seats from the microsite? 

    Yes, you can purchase the child safety seats at its original price. 

  • About Checkout Process (For Recipients Only)

    1. How do I know that I have been selected as a recipient of the child safety seat subsidy? 

    All recipients of the child safety seat subsidy will be notified via their emails which were submitted during registration. 

     

    2. Why is the shipping fee for each child safety seat different? 

    The shipping fee is calculated based on the volumetric weight (dimensional weight) of the product and therefore differs according to sizes and weights. 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com


Read more

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Read more