BMW All-New Digital Experience for BPS
2020.11.13

BMW GROUP MALAYSIA INTRODUCES AN ALL-NEW DIGITAL EXPERIENCE FOR BMW PREMIUM SELECTION.

Premium automaker introduces an all new digital platform dedicated to its certified pre-owned and used cars portfolio with very attractive and limited time only offers. 
 
Kuala Lumpur, 13th November 2020 – BMW Group Malaysia today commenced its annual BMW Premium Selection Fair via an all-new digital experience offering a wide selection of pre-owned and preloved premium vehicles from its BMW and MINI portfolios to customers nationwide. 
 
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that is not only limited to the purchase, service and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership.” 
 
Hoelzl added that in viewing the ownership experience in such a manner, we at BMW Group Malaysia are able to create better value for the vehicles as well as incentivise every element in the ecosystem of the life cycle of ownership of the vehicle. He said, “The best part about this new platform is that entire process can be conducted contactless from the comfort of your home and hassle free, reiterating the vision of the BMW Group in digitalising its touch points around the world.” 
 
This industry-first initiative will see a wide range of premium vehicles from the BMW and MINI portfolio on a dedicated BMW Premium Selection microsite with over 300 units available for complete viewing and purchase with attractive, limited time and digital platform only exclusive offers.  
 
The first of its kind microsite for BMW Group Malaysia also enables potential owners of vehicles from BMW Group Malaysia’s Premium Selection range to be entitled to the BMW Group Malaysia Premium Ownership Experience which includes: 
 
  • A Minimum of 12 months BMW Premium Selection Warranty* 
  • 360-Degree Technical and Optical Checks of the vehicle 
  • Availability of Approved Vehicle and Service History 
  • Exclusive Financing Offers from BMW Financial Services Malaysia 
  • Competitive Trade-In Offers 
  • BMW Roadside Assistance 

 

Access the All-New BMW Premium Selection digital experience at Carlist.my

 

* Terms & Conditions Apply 

 

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com


Read more

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Read more