Auto Bavaria Chan Sow Lin Unveils New and Improved Showroom.

Auto Bavaria, BMW Group Malaysia’s largest authorised dealership, introduces its latest showroom experience, showcasing a revamped space that upholds its commitment to delivering exceptional customer service.


Kuala Lumpur, 25th March 2024 – Auto Bavaria, the largest authorised BMW dealership network in Malaysia, today unveiled its newest refurbished showroom that features upgraded facilities and renewed services tailored to the modern conscious customer. Located in Chan Sow Lin (CSL), this revamped showroom will be displaying the vehicles from the BMW Premium Selection (BPS) and MINI Used Car Next (MUCN) portfolios.


Benjamin Nagel, Managing Director at BMW Group Malaysia said, “The revamped Auto Bavaria CSL reflects BMW Group Malaysia's commitment to advancing premium individual mobility through continuous improvement and enhancement. This includes refinements to the showroom's services and facilities, as well as the addition of EV charging infrastructures. Auto Bavaria CSL underscores our dedication to offering a luxurious experience to customers on their premium ownership journeys, reaffirming our unwavering commitment to delivering Sheer Driving Pleasure.”


Vi Thim Juan, Managing Director of Auto Bavaria said, “With this transformation of our latest showroom, we look forward to welcoming our customers into the enhanced dealership, providing a premium ownership experience. The revamped Auto Bavaria CSL features state-of-the-art facilities and services, with 36 years of experience in delivering Sheer Driving Pleasure, which affirms our commitment to delivering the highest excellence in customer service.”


The Auto Bavaria CSL showroom, located at No. 8, Jalan Dua, Off Jalan Chan Sow Lin, 55200 Kuala Lumpur, Wilayah Persekutuan spans an impressive 35,000 square feet across the Ground and First floors, providing ample space for customers to explore the enhanced, customer-centric facilities available at the dealership. Upon entering the showroom, customers will discover a newly enhanced space with contemporary décor, alongside customer-centric amenities such as customer consultation stages and a central hospitality area, as well as the BMW bar and lounge where they can relax and refresh during their visit. The showroom also features a dedicated Parts, Accessories and Lifestyle area, allowing customers to browse for their vehicle’s next upgrade or explore a range of iconic BMW & MINI merchandise.


With a dedicated team of six staff members, Auto Bavaria CSL offers heightened and personalised services aimed at delivering a more streamlined experience for customers. Familiar facilities such as the Sales Lounge, Service Consultation Lounge, Reception at the Car (RATC) bay, and Multifunctional Handover Bay are strategically provided for customer convenience. In line with BMW Group Malaysia’s dedication to enhancing accessibility to charging infrastructures, Auto Bavaria CSL plays an active role in this initiative by providing equipped AC and DC charging facilities at the dealership. This exemplifies our shared vision and commitment to advancing electrified mobility in Malaysia, with over 2,020 charging facilities now available nationwide, powered by key partnerships with the local electric vehicle (EV) charging providers.


Auto Bavaria CSL operates daily between 8:00AM to 5:00PM from Monday to Friday, and from 8:00AM to 12:30PM on Saturdays.  To learn more about the dealership, visit https://www.bmw-autobavaria.com/

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. 

In 2023, the BMW Group sold nearly 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.   

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About BMW Malaysia Sdn Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia 
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com


Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com

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For media queries, please contact:

Sarah James / Adelynn Lim / Githa Panickar / Alaynna Sta Maria 
Telephone: +6012 246 1506 / +6019 382 6328 / +60 19-225 2813 / +6016 244 6610
E-mail: sarahjames@voxeureka.com / adelynn@voxeureka.com / githa@voxeureka.com  / alaynna@voxeureka.com

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