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2020
2020.07.24
BMW MALAYSIA UNVEILS THE 1.
Premium automaker innovates Sheer Driving Pleasure with the perfect high-performance synchronicity of style, strength, and space.
Kuala Lumpur, 24th July 2020 – BMW Malaysia today introduced the All-New BMW M135i xDrive – or widely regarded as The 1. The 1 is the sporting flagship of the third generation BMW 1 Series line-up, a successful premium hatchback in the ever-growing BMW portfolio.
“We are privileged to share with you the latest portfolio of premium compact vehicles from BMW Malaysia. At the pinnacle of this portfolio lies The 1 - All-New BMW M135i xDrive, also widely regarded as the benchmark for powerful hot-hatches around the world,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
“The BMW 1 Series has been at the forefront of premium compact driving standards for over a decade. The new sporty compact model, now combined with the iconic genes of BMW M, further exemplifies the dynamic, independent spirit of those who constantly innovate to achieve greater success – whether to inspire or be inspired. Indeed, the All-New BMW M135i xDrive has a strong character of its own,” Hoelzl added.
The All-New BMW M135i xDrive exudes greater presence compared to its predecessor. The progressive design language for a fresh interpretation of iconic BMW features is complete with the BMW Group’s most powerful four-cylinder engine, the latest generation of the BMW EfficientDynamics family. To complement the driving pleasure, superior advancements in connectivity and driver assistance systems are crafted to best suit the modern-day driver. The All-New BMW M135i xDrive’s spacious and contemporary setting afforded by its wider interior dimensions also provide the luxury of comfort to not just the driver and front passenger, but rear passengers too.
The 1: perfect synthesis of agility and space.
The All-New BMW M135i xDrive stands out with a distinctive kidney grille in Cerium Grey, whereby the exclusive mesh-design replaces the classical bars. For the first time in this model range, the two kidney grilles are now merged in the middle. Now slanting in design, the Adaptive LED headlights complete with high-beam assistant offer a particularly modern appearance.
The front and side air inlets, exterior mirror caps and the 100-millimetre exhaust tailpipes in Cerium Grey underscores its status as the sporting flagship of the range. The sporty compact model comes with the newly designed 19-inch light alloy wheels in V-spoke Style 557 M Bicolour. At the rear, three-dimensional two-part taillights with the classic BMW L-shape emphasise the vehicle’s width. The BMW M135i xDrive comes exclusively with a BMW M rear spoiler.
Powering the All-New BMW M135i xDrive is the BMW Group’s most powerful two-litre, M Performance TwinPower Turbo four-cylinder engine. This premium compact all-wheel drive has a combined maximum output of 225kW/306hp and a peak torque of 450Nm. The All-New BMW M135i xDrive takes just 4.8 seconds to make the century sprint and has a top speed of 250km/h.
The sporty compact model is fitted with the M Sport suspension and M Sport brake which offers excellent fade resistance and abundant reserves of stopping power. The All-New BMW M135i xDrive is also equipped with Active Sound Design that amplifies the actual sound from the engine and modulates it for an exhilarating, sporty soundtrack without emitting increased external noise.
For the first time, the All-New BMW M135i xDrive comes with front-wheel drive architecture that also features technology transferred from BMW i for superior driving characteristics. The ARB technology (actuator contiguous wheel slip limitation) – as seen in the all-electric BMW i3s, improves traction and enables noticeably more sensitive and faster interventions on the driven front axle. This is made possible by the slip control system positioned directly in the engine control unit, which results in a shorter signal path with engine output imperceptibly reduced as soon as threat of wheel slip on the front wheels is detected.
The All-New BMW M135i xDrive features a newly developed Torsen limited-slip differential integrated into the Eight-Speed Steptronic Sport Transmission which optimises traction by distributing power to individual wheels. It functions as a front differential, and channels power to the wheel with the most traction in fast corners. Additionally, the Torsen differential features a Launch Control mode that already puts the full peak torque of 450Nm on tap in the first and second gear.
The cockpit of the All-New BMW M135i is complete with ‘Illuminated Boston’ interior trim finishers and Leather Dakota upholstery. Characteristically M elements adorn the Sport seats, seat belts, and leather steering wheel. The M135i designation can be seen on the front door sill finishers. Electrically-adjustable front seats with driver’s seat memory function, two-zone automatic air conditioning and the BMW Individual Headliner Anthracite also equip the vehicle, while its wireless charging capabilities along with the 16-Speaker Harman Kardon surround sound system offer endless entertainment on every drive.
The All-New BMW M135i xDrive presents a redesigned cabin that features a more spacious interior for maximum comfort. The new architecture enables a more spacious interior combined with a shorter wheelbase. The All-New BMW M135i xDrive has grown in width (+34mm) and height (+13mm) compared to its predecessor, providing additional knee room and elbow room for easier entry and exit. Thanks to the space-saving rear-axle design, luggage capacity has also increased to 380 litres (+20 litres).
The BMW Live Cockpit Professional in the All-New BMW M135i xDrive features the BMW Operating System 7.0 with a customisable 10.25-inch Instrument Display and high-resolution 10.25-inch touchscreen Control Display. The new premium BMW hatchback is also equipped with BMW Digital Key, Apple CarPlay, Remote Software Upgrade and the BMW Intelligent Personal Assistant.
Assistance is offered via the BMW Personal CoPilot which features the Driving Assistant, Parking Assistant and the Reversing Assistant. The Driving Assistant includes Lane Change Warning, Crossing Traffic Warning at the rear, Rear Collision Warning and Speed Limit Assist. It also includes Lane Departure Warning and Frontal Collision Warning with braking function.
The Parking Assistant is also available, along with the intuitive Active Park Distance Control. The Reversing Assistant recalls the last 50 metres covered and is able to manoeuvre back the same way by taking over the wheel while the driver controls acceleration and braking.
The All-New BMW M135i xDrive is available in Alpine White, Black Sapphire, Misano Blue, Mineral Grey or Melbourne Red. Owners can choose to complement the exterior with either black Leather ‘Dakota’ upholstery with black perforations, or Magma Red Leather ‘Dakota’ upholstery with grey highlight and black perforations.
The All-New BMW M135i xDrive will be available at all authorised BMW dealerships nationwide by 28th July 2020. Customers can also book The 1 on https://shop.bmw.com.my/ at RM1,000 and be in the running to bring home a new BMW i8 Coupé.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the All-New BMW M135i xDrive can be owned with a monthly instalment plan starting from RM 4,058.00 (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the All-New BMW M135i xDrive will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
• BMW Roadside Assistance and Accident Hotline
• The BMW Group Loyalty+ Mobile App - BMW Privileges Card
• BMW Service Online
The retail pricing (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, and Free Scheduled Service Programme) for the All-New BMW M135i xDrive is:
The All-New BMW M135i xDrive – RM 355,646.25
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.