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2020
2020.12.01
BMW MALAYSIA DRIVES TO THE CHEQUERED FLAG OF 2020 WITH A NEW CAMPAIGN FOR M.
Pre-booking for the latest generation of the high-performance BMW M3 and BMW M4 is now available for the very first time in Malaysia via BMW Shop Online.
Kuala Lumpur, 1st December 2020 – BMW Malaysia today introduced its newest campaign for the high performance BMW M portfolio, commencing with online pre-booking for the All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé – two highly-anticipated, iconic performance vehicles from the premium automaker.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The fascination with M, as seen with the recently introduced M vehicles is a testament to the passion that owners of the BMW brand have for thrilling sportiness. With the upcoming All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé, we aim to continue driving this passion with our fans of the BMW M portfolio here, emulating our motorsports capabilities from the track and combining it with our philosophy of uncompromised everyday practicality and comfort.”
This year, BMW Malaysia has driven a successful product offensive for the BMW M portfolio – despite a challenging period for the automotive industry in 2020. With six new M Performance models introduced in the last 10 months, BMW Malaysia also celebrated Malaysia Day with BMW M Owners at the ///Malaysia Day Drive. There was no greater sense of national pride than seeing the BMW M4 lead car – clad in Chan Wen Bin’s BMW M4 GT4 winning livery design, at the forefront of a fleet of BMW M high-performing vehicles.
The infamous BMW M Secret Garage in Munich, Germany was also brought to life in Malaysia for the very first time at the M Town event in Malaysia this year, which introduced the First-Ever BMW M8 Coupé and the First-Ever BMW M8 Gran Coupé, along with the All-New BMW X3 M Competition and BMW X4 M Competition for the local market.
Pre-Booking Now Available for the All-New BMW M3 Competition and All-New BMW M4 Competition Coupé.
Both the incoming new models are available for pre-booking on the BMW Shop Online platform from now until 31st December 2020 at RM5,000 each. The BMW Innovation Package will also be available as an option for both new models to offer prospective owners a Premium Ownership Experience that is truly their own.
Prospective owners are also entitled to special pricing and offerings for the All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé – including being the first few customers to receive their vehicles in 2021.
Estimated pricing for the new models (on the road, without insurance) are:
The All-New BMW M3 Competition – RM 664,800.00
(with Innovation Package) – RM 722,800.00
The All-New BMW M4 Competition Coupé – RM 684,800.00
(with Innovation Package) – RM 740,800.00
Visit the BMW Shop Online platform via https://shop.bmw.com.my/ to experience and pre-book the All-New BMW M3 Competition or the All-New BMW M4 Competition Coupé today as well as the other portfolio of M Vehicles available in Malaysia.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.