BMW Group Malaysia 2019 Sales
2020.02.05

BMW GROUP MALAYSIA DELIVERS 11,567 VEHICLES IN 2019.

Premium automaker continues to be the market leader for electrified vehicles worldwide and in Malaysia, upholding its commitment to shape the local automotive industry.

 

Kuala Lumpur, 5th February 2020 – BMW Group Malaysia successfully delivered 11,567 units of BMW, MINI and BMW Motorrad vehicles in 2019, underlined by the introduction of 32 new model variants across the BMW, MINI and BMW Motorrad brands – four of which were electrified vehicles.

 

The premium automaker continues to reinforce its position as the leading e-mobility provider in Malaysia, having delivered a total of 3,148 electrified BMW and MINI vehicles in 2019. This contributes to a total of over 17,000 electrified vehicles delivered by BMW Group Malaysia since 2015. The success not only reinforces the steady uptake of electromobility in the country, but also reflects a promise fulfilled on a global scale. A total of 145,815 electrified BMW and MINI vehicles were delivered worldwide in 2019, contributing to half a million electrified vehicles delivered to date.

 

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “Against the backdrop of a challenging year for the automotive sector, we are proud to have achieved such success within the electrified segment in Malaysia and across the globe – which reaffirms our optimism for the year ahead. We are committed to continue leading the charge for electromobility in Malaysia, especially in light of the upcoming National Automotive Policy announcement that will see electrified vehicles play a prominent role in propelling our automotive sector to greater heights.”

 

2019 also marked the third consecutive year BMW Group Malaysia expanded the infrastructure for electromobility in the country, having introduced 18 new BMW i Charging Facilities across Malaysia. In merely three years, the premium automaker has unveiled over 30 BMW i Charging Facilities.

 

The BMW brand saw 9,300 new owners in Malaysia last year. This was led by a delivery of 2,514 units of the BMW 3 Series, of which over 1,000 were the BMW 330e M Sport. Another key contributor to BMW’s total deliveries in 2019 was the BMW 5 Series which saw over 2,000 new owners.

 

The BMW X Family presented remarkable deliveries throughout 2019, charting a total delivery of 3,985 units. The BMW X3 was the highest contributing model with a delivery of 1,354 units, followed closely by the BMW X1 with 1,331 deliveries in 2019. The electrified BMW X5 xDrive40e also contributed to 24% (975) of total deliveries in the BMW X Family, making it the third bestselling BMW X model in 2019.

 

MINI delivered 1,142 vehicles last year, with the MINI Countryman contributing to more than half of the total deliveries (685 units). Meanwhile, BMW Motorrad delivered 1,125 motorcycles to new owners. The key contributor to the growth remains the Adventure segment with over 600 new owners in 2019.

 

Globally, the BMW Group reported its ninth consecutive record year in 2019, with a total of 2,520,307 vehicles delivered. The BMW brand reported a new all-time high last year, with a total of 2,168,516 delivered worldwide. Worldwide MINI brand deliveries totalled 346,639 units last year, while BMW Motorrad delivered 175,162 motorcycles to new owners.

 

Moving into 2020, BMW Group Malaysia will continue driving the Story of Visionary Mobility forward; with a clear and continued commitment to drive initiatives for innovation, local assembly capabilties, and awareness on new and clean technology for the automotive industry as well as developing the infrastructure for premium vehicles in the country. The premium automaker will also introduce Malaysia to a new league of sporting excellence through the Story of Thrilling Sportiness to boldly challenge the status quo on every terrain, while the Story of Independent Style will be the key driver in the pursuit of individuality for the BMW brand, redefining luxury through inspirational aesthetics and pioneering innovations that will set a new benchmark in the luxury segment.

 

With a range of flexible financing plans, BMW Group Financial Services Malaysia has also achieved a strong business portfolio, having financed half of BMW and MINI vehicles delivered last year. The BMW Group Financial Services also introduced the Easy Drive financing solution to make mobility easy, flexible and affordable for everyone. 

 

“This year begins a new chapter for us and the nation in the Story of Visionary Mobility. 2020 is building up to be an exciting year of change in the automotive sector and we are thrilled to be a part of it. On behalf of BMW Group Malaysia, I would like to thank and extend our appreciation to all our customers, employees and dealer representatives in our network for our achievement, especially in challenging times. It clearly demonstrates the strength and resilience as One Team!” said Hoelzl.

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

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Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com


Read more

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Read more