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2020
2020.12.22
BMW FINANCIAL SERVICES MALAYSIA STRENGTHENS THE BMW PREMIUM SELECTION EXPERIENCE WITH BMW ENGAGE.
Service coverage of BMW Engage extended to bolster the Premium Ownership Experience for new customers of pre-owned BMW vehicles.
Kuala Lumpur, 22nd December 2020 – BMW Financial Services Malaysia today announced the service extension of the BMW Engage feature to the all-new BMW Premium Selection digital experience – in line with their commitment to digitalise touch points early last month.
The BMW Premium Selection digital experience offers a wide selection of pre-owned premium vehicles from the BMW portfolio. From now on, prospective customers in the BMW Premium Selection range will be able to enjoy a seamless financing pre-approval process with the BMW Engage platform – including calculating monthly instalment, generating a quotation, submitting an application and obtaining pre-approval.
Tobias Eismann, Managing Director of BMW Group Financial Services Malaysia said, “When BMW Engage was introduced early this year, it was a reverberation of our commitment to our loyal customers to continue delivering the Premium Ownership Experience – no matter the distance. The digital feature became a timely and necessary solution for customers during that period of physical divide at the height of the pandemic, and it continues to further enhance their purchasing journey.”
He added, “As we enter a new normal, we are proud to extend BMW Engage to the pre-owned vehicle segment by expanding its coverage to the BMW Premium Selection portfolio. At the same time, we are also proud that through this, we are able to extend another avenue for customers to join us in our ongoing efforts to assist the B40 community in attaining the highest level of safety for their children while on the road, via the BMW Safety 360° subsidy programme.”
BMW Engage is a fully-digitalised financing application platform that enables customers to tailor the financing of their BMW vehicle to their own needs, and to apply for financing pre-approval through a contactless process from the comfort of their own homes.
Until 31st December 2020, BMW Group Financial Services Malaysia will contribute RM100 to the BMW Safety 360° subsidy programme on behalf of their customers for every contract funded through BMW Engage. The contribution helps ensure B40 families in Malaysia are able to provide the highest level of safety for their child while on the road.
The BMW Premium Selection range of models can be browsed through at https://www.bmwpremiumselection.com.my/. To access the BMW Engage platform, please visit www.bmwfs.my.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.