2017.02.01

BMW GROUP MALAYSIA INTRODUCES THE NEW BMW 118I M SPORT AND BMW 330E M SPORT IN CELEBRATION OF CNY@BMW.

Premium automaker’s dynamic premium compact hatch and first BMW 3 Series Hybrid with eDrive Technology now features greater athleticism and character with the M Sport package.

 

Cyberjaya, 1 February 2017 – Welcoming the New Year of the Fire Rooster, BMW Group Malaysia today announced the introduction of two new M Sport models – the new BMW 118i M Sport and BMW 330e M Sport. The new cars are introduced in conjunction with the premium automaker’s CNY@BMW campaign that is currently ongoing at all its dealerships nationwide.

 

Introducing the newest variants from BMW Group Malaysia, Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “The BMW 1
Series still remains the only rear-wheel drive car in its segment, demarcating a car that is not only sporty and dynamic but also stays very true to our
promise of Sheer Driving Pleasure. The BMW 330e, the new variant of the ultimate premium sports sedan we introduced recently at the BMW Innovations Day, meanwhile, now also features a more performance appeal to complement the
futuristic technology courtesy of BMW i.”

 

Exterior Highlights of the BMW 118i M Sport and BMW 330e M Sport.

Both the new BMW 118i M Sport and BMW 330e M Sport arrive equipped with the M Aerodynamics, M Sport Suspension package as well as 18-inch M light alloy wheels, giving the cars an overall performance ready exterior.

 

Both the cars also feature the BMW double kidney grille with chrome frame, in which the grille slates are in high-gloss Black, giving a more aggressive stance to the cars. The sporty appearances of the cars are then rounded off by the BMW Individual high-gloss Shadow Line as well as M logos on
the side panels to indicate the cars’ dynamic ambitions.

 

Additionally, the headlights and fog lights of the BMW 118i M Sport and BMW 330e M Sport are made available with LED light units while both
cars also feature the Comfort Access systems as standard.

 

The new BMW 330e M Sport specifically keeps its additional functionalities which include the Rear View Camera function and the Electric Glass Roof.

 

Interior Highlights of the BMW 118i M Sport and BMW 330e M Sport.

It is inside the cars where the most apparent elements of the M Sport present itself. Most distinguished is the prominent Blue stripe that
runs through the dashboard, clearly indicating the cars’ performance nature and M Sport character.

 

This expression is further emphasized with the M leather steering wheel with sport and multifunction buttons, BMW Individual headliner
in anthracite and sports seats with electric memory for the driver.

 

BMW ConnectedDrive

For further comfort and convenience, BMW 330e M Sport are also fitted with Park Assist functionalities which enables the car to park itself for the driver. Both cars are also equipped with Navigation System Professional, featuring a high-resolution 3D display on an 8.8-inch display monitor.

 

Additionally, the new variants are equipped with BMW ConnectedDrive functionalities, the leading feature amongst its peers in the industry with Intelligent Emergency Call, Teleservices, Concierge Services and Remote Services.

 

Intelligent Emergency Call can be relied on to automatically and quickly send for help in an accident or emergency situation, ensuring the vehicle’s occupants receive optimal assistance as soon as possible. The network of sensors around the car are able to communicate with the BMW Call Centre immediately when an accident takes place. With the assistance of GPS, the BMW call centre employee receives precise positioning data of the vehicle and deploys the nearest emergency services unit to give the appropriate medical care or assistance to the occupants of the car. Alternatively, the emergency call could be made at a touch of the SOS button in the car itself.

 

BMW Teleservices automatically transmits service-relevant data from the car to the BMW Service Centre when a servicing is due. The BMW Service Partner can access the vehicle’s data, evaluate all relevant vehicle-related information and effectively prepare the car’s visit to the workshop.

 

BMW Concierge Services, a ‘personal assistant’ function can also be activated at push of a button. Whether you are looking for the nearest ATM, restaurant or even hotel.  The BMW call centre agents from Concierge Services are always on hand to assist 24 hours a day, seven days a week. The program is the only one of its kind in the industry.

 

The BMW 118i M Sport also offers the standard offering of Remote Services functionalities while the BMW 330e M Sport features the addition of
eDrive Services as an addition to the Remote Services functionalities. The feature enables interaction with the vehicle via the new BMW Connected App on a mobile device where the user can control certain functionalities of the vehicle such as the lights, horn as well as check on the fuel level status of the vehicle. Specifically for the BMW 330e M Sport, the BMW Connected App enables the remote activation of the car’s air conditioning system as well as provides data on the current charging status of the battery.  

 

CNY@BMW

Over the weekends of February 4th-5th and February 11th – 12th, BMW Group Malaysia will be celebrating Chinese New Year at all authorised dealerships across the country. Visitors to the dealerships can look forward to festive activities for the whole family to indulge in including Feather Painting, Sandalwood Fan Artistry, Chinese Round Fan Painting, Mask Painting, Chinese Kite Artistry, Lion Head Making, Watercolour Painting, Chinese Calligraphy, Dragon Beard Candy preparation as well as get their fortune for the Year of the Rooster told.

 

All BMW Authorised Dealerships nationwide are currently organising a ‘Test-Drive Lucky Draw’ program until Sunday, February 12th 2017 where visitors who test-drive any BMW model will get to participate in a lucky draw and stand a chance to win up to RM 88,888 to purchase a new BMW vehicle.

 

BMW Group Malaysia is also collaborating with The Oriental Group of Restaurants where patrons of the premium Chinese restaurants, dining for the New Year of the Rooster are entitled to participate in the ‘Test-Drive Lucky Draw” program.

 

The new BMW 118i M Sport and BMW 330e M Sport come in the colours of Black Sapphire, Mineral Grey, Estoril Blue and Alpine White. The new BMW 330e M Sport is available at all authorised BMW dealerships across the country from today onwards, while the new BMW 118i M Sport will be made available from Monday, 13th February 2017 onwards.

                              

The retail prices (on the road, without insurance, and with 5-Years Unlimited Mileage Warranty, Free Scheduled Service and BMW Tyre Warranty Programme) are:

 

BMW 118i M Sport : RM 188, 800.00
BMW 330e M Sport : RM 258, 800.00

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

Issued by:

BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.


Issued by:

BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
 

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my