Premium automaker unveils the Ultimate Business Athlete via live telecast and live digital interaction on the largest digital screen in Malaysia at The Pavilion Kuala Lumpur.
Kuala Lumpur, 05 May 2017 – BMW Group Malaysia recently introduced the All-New BMW 5 Series, the Most Progressive Sports-Business Sedan in the country. The new premium sedan is already setting a new benchmark in the premium automotive segment in the country.
The All-New BMW 5 Series which is now in its seventh generation was unveiled at the Main Entrance of Pavilion Kuala Lumpur on the evening of Friday, 31st March 2017 where a live telecast of the launch event at the Skypark RAC at the premises of the Sultan Abdul Aziz Shah Airport in Subang was broadcasted on the largest digital screen in Malaysia. The exclusive showcase of the most successful Premium Business Sedan in the world received over 300,000 viewership online and with over 8000 people present at the event.
As part of the activation, a pop-up booth was stationed to tease the general public of what was to come at the main entrance a day prior to the official event. On the night of the launch itself, the event kick started with a photo caption contest for the public to win exclusive BMW merchandise. Closing in to 8PM, a countdown began to unveil the all-new BMW 5 Series alongside a live telecast of the launch event happening at the Skypark RAC. The exclusive showcase was followed by a series of interactive activities which took place across the weekend.
During the event, BMW Malaysia also ran its #My5uccess contest where entries were broadcasted in real time onto the large digital interactive screen over The Pavilion Kuala Lumpur. The contest allowed participants to share their original quote of success or selecting any pre-defined quote which were made available. The winner of the #My5uccess contest wins an exclusive experience with a BMW.
The All-New BMW 5 Series.
Equipped with enhanced driving dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system, the All-New BMW 5 Series is the most innovative premium executive sedan to date and points the way to the future of mobility in the segment.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “The All-New BMW 5 Series features the newest, first of its kind technologies for the automotive industry. Driven by digitalisation and offering the latest intuitive innovation available today such as Touch Screen and Gesture Control capabilities, it was fitting that we were able to also demonstrate our expertise in this area with the audience at The Pavilion Kuala Lumpur.”
The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Program and BMW Tyre Warranty Programme) for the All-New BMW 5 Series is:
The All-New BMW 530i M Sport : RM 398,800.00