BMW M2 Coupe
2017.10.26

BMW GROUP MALAYSIA INTRODUCES THE NEW BMW M2 COUPÉ

Premium automaker unveils its new premium compact high-performance sports car, the only rear wheel drive premium performance car in its class.

 

Cyberjaya, 26 October 2017 – BMW Group Malaysia today introduced the new BMW M2 Coupé, the newest high performance compact premium sports coupé from the BMW Group’s famed M Division.

 

Offering a more aggressive stance in its exterior outlook and matched with its industry leading performance capabilities, the new BMW M2 Coupé also now offers new interior highlights and advanced technology for connectivity for the premium motorsports enthusiasts.

 

Introducing the New BMW M2 Coupé, Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “The BMW M2 Coupé perfectly illustrates our strengths and capabilities in creating dynamic and premium two door, short wheel base and ultimate rear wheel drive sports car which emotionally stirs performance car fans all over the world.”

 

Han added that the premium automaker is constantly seeking to challenge its own boundaries in order to deliver the best in automotive innovations and sheer driving pleasure to its customers.

 

“With the new advancements introduced, the New BMW M2 Coupé is already a winner on and off the track. The high peformance sports coupé only recently took home the much coveted Sports Auto Award for the second time. A back to back win in 2016 and 2017. The appeal of this win alone, makes the New BMW M2 very appealing to motorsports fans in Malaysia.” said Han.

 

The New BMW M2 Coupé: An exceptional sporting prowess.
Preserving its characteristics of power, sportiness and elegance which is synonymous with BMW Motorsports, the New BMW M2 Coupé is breathtakingly more dynamic and prominent in presence, with a newly designed front and rear section. Apart from the modified front apron with large air inlets, the sporty coupé beams through the darkness at night with new bi-LED headlights in place of xenon units found on its predecessor.

 

At the rear, the New BMW M2 Coupé accentuates its pronounced appearance with M-specific twin exhaust tailpipes and newly designed all-LED tailights, giving the compact premium sports coupé a sharper and more aggressive modern appearance. Also introduced for the first time are 19-inch aluminium wheels in M twin-spoke design which adds exceptional dynamism to the New BMW M2 Coupé and further strengthens its performance expression.

 

Inside, redesigned and illuminated is the new M-specific black instrument panel with contrast stitching which features the new infotainment system with live tiles and touch screen capabilities. Your ownership experience is further enhanced with Apple Car Play, now available for the New BMW M2 Coupé via the BMW ConnectedDrive Store. Aside from an M leather ‘Walknappa’ steering wheel with M Drive buttons, interior trim finishes in high-gloss carbon fibre communicates a sense of boldness synonymous to the sports car.

 

The New BMW M2 Coupé continues to be indisputably dominant with a 3.0 litre M TwinPower Turbo in-line six-cylinder engine capable of up to 6,500 rpm and a peak torque of 465 Nm with a short-term maximum of 500 Nm using the overboost function. The high-revving character of the engine guarantees a flash-like response even at the slightest touch of the accelerator.

 

The New BMW M2 Coupé also raises the bar in superior performance with a lightweight M Sport suspension system – made stiffer for better dynamism while adapting damper settings to retain ride comfort. The inclusion of the M Servotronic steering with two response settings and suitably effective M compound brakes, once again proves the car’s masterclass in agility, dynamism and acceleration.

 

Other highlights contributing to the specific motorsports nature of the car include the dual flow oil return pump to ensure oil is distributed evenly throughout the engine during heavy acceleration, braking and on fast curves. The electronically controlled Active M Differential, which optimises traction and directional stability, also plays a significant role here. It provides greater driving pleasure with the M Dynamic Mode (MDM) which allows for slight wheel slip and controlled drifting.

 

The New BMW M2 Coupé offers exterior colour offerings which include Long Beach Blue, Black Sapphire, Alpine White and Mineral Grey. The interior and seat colour comes in Dakota Black Leather with Contrast Stitching in Blue in M Sport seats for the driver and passenger.

About BMW EfficientDynamics

BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology. 

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

 

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com

About BMW EfficientDynamics

BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.


Issued by:

BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com