(From L-R) Mr. Raymond Tan and Mr. Han Sang Yun with the all-new BMW740Le xDrive.
2017.04.19

BMW GROUP MALAYSIA INTRODUCES THE ALL-NEW BMW 740LE XDRIVE.

The All-New BMW 7 Series Hybrid with eDrive Technology now offers revolutionary technology from the Mobility of the Future to the luxury class.

 

Kuala Lumpur, 19 April 2017 - BMW Group Malaysia today introduced the All-New BMW 740Le xDrive – the newest BMW 7 Series variant in the country.

 

The All-New BMW 7 Series Hybrid with eDrive Technology now offers industry leading innovation from BMW i to the most advanced modern luxury limousine in the country, propelling its leadership in the driving luxury segment with Electric Driving Pleasure courtesy of BMW eDrive.

 

Unveiling the All-New BMW 740Le xDrive, Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “Since its introduction early last year, the BMW 7 Series has already redefined the idea of driving luxury in the premium automotive world, even taking home the much coveted World Luxury Car of the Year 2016. Here in Malaysia, we have already delivered over 600 units of the BMW 7 Series since its introduction which clearly shows the appeal of this luxurious limousine. Now, the All-New BMW 7 Series Hybrid with eDrive Technology will only set the benchmark even higher, offering to our customers the most cutting edge BMW eDrive technology which we have developed through our expertise with BMW i.”

 

Mr. Raymond Tan, Head of Sales, BMW Malaysia added, “The All-New BMW 7 Series Hybrid with eDrive Technology could not have arrived at a better time in the BMW iPerformance portfolio for BMW Group Malaysia, especially with the phenomenal success seen by variants of the BMW 3 Series and BMW X5 vehicles introduced last year.”

 

“The BMW X5 xDrive 40e and the BMW 330e introduced last year have already proven that there is a demand and the need of premium vehicles that not only offer the best in class in terms of comfort, driving dynamics and prestige but also leading in terms of efficiency and innovation. To date, we have already delivered over 2,500 units of the BMW 330e and over 2,000 units of the BMW X5 xDrive40e to our customers across the country.” said Tan.  

 

Design: Emotive elegance, visionary mobility. 
The marriage of both the modern opulence of the BMW 7 Series and the future-oriented philosophy of BMW i is realised in the All-New BMW 740Le xDrive, making the new luxurious limousine an icon of visionary and luxury mobility. 

 

Model-specific features conveying the best of conventional and innovative driving capabilities of the All-New BMW 7 Series Hybrid with eDrive Technology include the eDrive badges adorning the C-pillars and the BMW i logos which graces the front side panels of the limousine.

 

The All-New BMW 740Le xDrive commands a majestic presence with a wheelbase equal in proportions as its predecessor, effectively maintaining its position as the largest series-produced sedan BMW has built to date. Meanwhile, highlighting its singular elegance are a set of 19-inch Double-Spoke light alloy wheels. 

 

The best of both worlds: BMW eDrive expertise and BMW TwinPower Turbo technology.
The All-New BMW 740Le xDrive bridges the best innovations in combustion engines and electric drive systems to create an electrifying performance with significantly reduced emissions and similarly lowered fuel consumption. Powering the All-New BMW 740Le xDrive is the latest 2.0 litre four-cylinder in-line engine with BMW TwinPower Turbo expertise derived from the EfficientDynamics engine family of the BMW Group. The most potent of its breed ever to be fitted into a series-produced BMW model, the combustion engine develops a maximum output of 258 hp with a peak torque of 400 Nm. 

 

Paired with an equally optimised eight-speed Steptronic transmission, the All-New BMW 740Le xDrive charts a top speed of 250 km/h. The new engine also embodies a suite of technology comprising a TwinScroll turbocharger integrated into the cast-steel exhaust manifold, High Precision Injection with a peak pressure of 200 bar, double-VANOS for greater torque and elastic power, and the latest version of the highly advanced VALVETRONIC technology. 

 

Meanwhile, the eDrive expertise derived from the know-how of BMW i stands on the principle of a permanently exciting synchronous motor, enabling the car to accomplish a phenomenally notable maximum output of 113 hp and a peak torque of 250 Nm in pure electric driving mode. The electric driving range of the All-New BMW 740Le xDrive based on the New European Driving Cycle (NEDC) cycle is 41KM.

 

The consequent boost effect to the combustion engine bestows the driver with thrillingly reflexive responses. Fully integrated into the eight-speed Steptronic transmission system, the electric motor also assumes the role of a generator which runs on either the efficient lifting of the engine’s load points or by recuperating braking energy – depending on the hybrid mode selected. Energy generated is then channelled to the high-voltage battery. 

 

Together, the combustion engine and the electric drive system engenders a summative output of 326 hp and a combined peak torque of 500 Nm. The result is instantaneity to every movement of the accelerator and an unimpeded delivery of dynamic power, enabling the plug-in hybrid sedan to accelerate from 0 – 100 km/h in 5.3 seconds.

 

The eDrive button located on the centre console allows the driver to dictate the configuration of the plug-in hybrid drive system. In the AUTO eDrive mode, the combustion engine and electric motor synchronises intelligently to maximise the use of locally emission-free mobility – only activating the combustion engine at the speed of around 80 km/h or under heavy throttle conditions. Pure-electric driving is engaged in the MAX eDrive mode where the car is powered exclusively by the electric motor. Nevertheless, the combustion engine can be employed by pushing the accelerator into kickdown. Finally, Battery Control allows the driver to manually engage the use of the high-voltage battery by setting the charge value to be availed for pure-electric driving later in the journey.  

 

Customised Driving Experience Control with ADAPTIVE mode and BMW xDrive for the first time in a sedan. 
The All-New BMW 740Le xDrive takes the Driving Experience Control – engageable via a switch on the centre console – to the next level with the introduction of the ADAPTIVE mode which mobilises the car’s responses to adapt to the driver’s style and route profile. Meanwhile, the modes ECO PRO, COMFORT, and SPORT are further refined in definition to communicate their respective composition of dynamics, comfort and efficiency through which they influence the driving experience.

 

Taking Sheer Driving Pleasure a notch higher is the industry leading BMW xDrive system which is now made available for the first time in a BMW sedan in Malaysia. The intelligent all-wheel drive system is the fastest reacting and most flexible all-wheel drive system in its segment. xDrive operates proactively and enables fully variable drive power to be distributed when needed between the front and rear axles when needed, even delivering up to almost 100 percent of power to every wheel. This makes for maximum traction and optimum push and extremely precise driving dynamics for the All-New BMW 7 Series.

 

Interior: Made-to-measure design for supreme well-being.
Visionary design and creative functionality manifest in the interior of the All-New BMW 740Le xDrive. Prospective owners can look forward the same segment leading innovation that is offered by the World Luxury Car of the Year 2016 including BMW Touch Display for the on-board monitors and BMW Gesture Control.

 

Atmosphere inside is also enriched with the Ambient Light Design which includes the Welcome Light Carpet for the area in front of the front doors, welcoming the driver and passengers to the car as well as the Ambient highlight inside car, offering six different colour variants for light and mood effects in the car. Much like the sixth-generation BMW 7 Series, the All-New BMW 740Le xDrive also features the panoramic Sky Lounge glass roof which comprises an impressive LED-based lighting installation of over 15,000 lighting elements.

 

Moving towards the rear of the car  is the presence of the BMW Touch Command control unit located in the rear centre console – another segment changing innovation for the luxury class. As the first removable 7-inch tablet that is connected to the vehicle systems, passengers are able to access all comfort and entertainment functions.

 

While supreme audio assumes the form of the 16-Speaker 600w Harman Kardon Surround Sound System, riding luxury takes the form of comfort seats built with electrical adjustability for both the front and rear passengers, with lumbar support moulded for both the driver and front passengers for elevated comfort. The rear seat passengers are also offered the decadence of recuperation on a journey via massage functions with eight massage programmes including the Vitality programme.

 

Renewed authority with the BMW Connected app. 
Command over the new plug-in hybrid luxury sedan can be achieved via the BMW Connected app which allows one to not only monitor the performance of the car but also dictate the interior atmosphere. Through the BMW Connected app, the driver can govern interior comfort by controlling the auxiliary air conditioning function from a smartphone. 

 

The BMW Connected app also empowers one to monitor charge levels of the high-voltage battery, the locations of charging stations, and the distance covered on electric power alone and the consequent amount of petrol saved.

 

The various status data for the vehicle and the operation of selected functions can also be conducted with the BMW Display Key via its integrated Touch Display. Drivers can check the fill level of the fuel tank, the current vehicle range and electric charge status, the status of the central locking system, windows and glass roof, service prompts and the time of day, as well as activate the air conditioning and ventilation system within the vehicle. 

 

Exceptional efficiency combined with holistic safety and on-the-road companions for elevated driving experience. Agility in the sedan’s performance is complemented by extraordinarily low emissions and petrol consumption courtesy of BMW iPerformance. Crediting BMW eDrive technology derived from BMW i expertise, the All-New BMW 740Le xDrive registers a mere fuel consumption of 2.5l/100km and a CO2 emission of 56 g/km. Meanwhile, the electric power consumption of the sedan is an impressive 13.9 kWh per 100 km.

 

The advanced chassis technology core to the BMW eDrive expertise is personified in individually adjustable dynamics and comfort. As a BMW iPerformance variant, the chassis of the All-New BMW 740Le xDrive includes two-axle air suspension with automatic self-levelling and Dynamic Damper Control which allows minimal interruption to ride comfort. 

 

The priority of safety, meanwhile, takes the form of a wealth of on-board safety equipment including front and side airbags, head/curtain airbags for the front and rear seats, a knee airbag for the driver, ISOFIX child seat mountings in the rear, and the Active Protection System – amongst other features.

 

Returning in the new luxury plug-in hybrid sedan is the BMW ConnectedDrive as well as a suit of driver assistance systems including the latest BMW head-up display, Parking Assistant as well as Driving Assistant Plus and Surround View systems. 

 

Charging options with BMW 360° ELECTRIC. 
With a gross energy capacity of 9.2 kWh, the high-voltage lithium-ion battery of the All-New BMW 740Le xDrive can be recharged from any domestic power socket. Meanwhile, full charge through the BMW i Wallbox Connect can be achieved in under five hours and the charging process managed via either the BMW Remote app on a smartphone or the graphic in the car’s instrument cluster. 

 

As part of the BMW 360° ELECTRIC program, owners of the All-New BMW 740Le xDrive join those of the BMW i8, BMW 330e and BMW X5 xDrive40e in enjoying easy access to GreenTech Malaysia’s network of 181 ChargEV stations nationwide through the BMW ChargeNow mobility service. 

 

The All-New BMW 740Le xDrive is available in Black Sapphire, Imperial Blue, Mineral White, and Sophisto Grey. Inside, the upholstery is lined with exclusive Nappa leather while the interior trim finishes in Poplar Grain Grey fine-wood. 

 

The All-New BMW 740Le xDrive will be available at all authorised BMW dealerships across the country from today. 

 

The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Program and BMW Tyre Warranty Programme) for the All-New BMW 740Le xDrive is:

 

Retail Price Before Government Approved Hybrid Incentive : RM 853,800.00
Government Approved Hybrid Incentive : RM 255,000.00
Retail Price After Government Approved Hybrid Incentive : RM 598,800.00

(From L-R) Mr. Raymond Tan and Mr. Han Sang Yun with the all-new BMW740Le xDrive.

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

 

Issued by:

BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


About BMW Malaysia Sdn. Bhd.

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.


Issued by:

BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
 

Chongreena Cirikwong
Corporate Communications Assistant, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my