NOT FOR SPOILSPORTS.

The Design of the BMW 1 Series 5-door.

Urban life offers new surprises every day. And with its perfect mixture of thrilling dynamics, self-confident design and top-quality materials, the BMW 1 Series is part of them. Whether you’re on the way to work, off to your sports club or on an outing with your friends, its laid-back air means boosts the fun factor. And guarantees short, quick routes – with definitely no dead ends.

NOT FOR SPOILSPORTS.The Design of the BMW 1 Series 5-door.

Urban life offers new surprises every day. And with its perfect mixture of thrilling dynamics, self-confident design and top-quality materials, the BMW 1 Series is part of them. Whether you’re on the way to work, off to your sports club or on an outing with your friends, its laid-back air means boosts the fun factor. And guarantees short, quick routes – with definitely no dead ends.

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EXTERIOR DESIGN.

Powerful lines and large inlets indicate just how much energy is at your disposal in the BMW 1 Series. Flat, focused headlights, which are available as an option with full LED technology, point towards the heart of the front – the double kidney grille with a chrome surround. The dynamic overall impression whets the appetite for unadulterated driving sensations. At the rear, large wheel housings and a wide track emphasise the close contact with the road surface. The L-shaped LED rear lights are an undeniable eye-catcher and demonstrate immediately that it’s a typical BMW that’s conquering the streets.

LED LIGHT DESIGN.

Beacons of attraction: The L-shaped rear lights, the front headlights and the fog lights on the BMW 1 Series are also available with full LED technology.

  • Adaptive LED headlights
  • LED fog lights
  • Rear lights

INTERIOR DESIGN.

Fresh, modern and straightforward – that’s the impression created by the interior of the BMW 1 Series at first glance. And then confirmed at second glance. The cockpit has typical BMW driver orientation and the whole interior is characterised by top-quality design right down to the last detail. The standard-feature BMW Radio Professional is accompanied by various different chrome accents and a bezel in high-gloss Black.


The 360-litre luggage compartment can accommodate your shopping bags, backpack or large items of luggage, with sunglasses, cameras and other smaller objects stored in the doors and in the centre console. Exclusive surfaces give the interior an even more modern appearance, and personal touches are provided by the Urban Line, Sport Line and M Sport packages. Wherever you drive in the BMW 1 Series, one thing is guaranteed: You’ll never, ever be bored.